NetLibrary Promoting & Marketing NetLibrary to your users

1. NetLibrary Promoting &Marketing NetLibrary to your users Description: Topics: Promotional tools and resources for marketing NetLibrary eBooks and eAudiobooks; how to use marketing materials; and how to develop a strategy to reach your patrons. Intended audience: Marketing Staff Length: 90 minutes Nathan DowningField Implementation Specialist & Training Developer, OCLC Last updated: October 4, 2007

2. Promoting eAudiobooks

3. On your website Front page Electronic Resources page Catalog entry page Everywhere else! Inside your library Local schools Promote Availability of Your Collection

5. Poll Have you received your free NetLibrary Marketing Kit? • Yes • No, but would like to get one • No, I don’t need one

6. Poll Do have any materials displayed in your library promoting NetLibrary? • Yes • No • No, but plan to soon!

7. Poll Does your library have their own website that you can add stuff to? • Yes • No, we do not have a website • No, we have a website, but it is maintained by someone else (city, county, or etc.)

8. Librarian Portal • www.netlibrary.org/Librarian

9. Librarian Portal • www.netlibrary.org/Librarian

10. Librarian Portal • www.netlibrary.org/Librarian

15. Librarian Portal • www.netlibrary.org/Librarian

16. www.oclc.org/ netlibrary/ marketingkit

17. www.oclc.org/ netlibrary/ marketingkit

18. www.oclc.org/ netlibrary/ marketingkit

19. www.oclc.org/ netlibrary/ marketingkit

20. www.oclc.org/ netlibrary/ marketingkit

21. www.oclc.org/ netlibrary/ marketingkit

26. Librarian Portal • www.netlibrary.org/Librarian

27. Librarian Portal • www.netlibrary.org/Librarian

28. www.oclc.org/services/brochures/quickstarteaudiobooks.pdf

29. www.oclc.org/services/brochures/goingportable.pdf

30. Getting to success with NetLibrary

31. Getting to success with NetLibraryYour personal checklist • Have you loaded the NetLibrary MARC records? • Have you promoted NetLibrary eAudiobooks? • Do you have a remote access method for your patrons? • Have you been successful in listening to an eAudiobook yourself? …your staff? www.oclc.org/support/documentation/netlibrary/tips.htm Based on our experience assisting NetLibrary clients, we have identified several key factors that are critical to a successful implementation.

32. www.oclc.org/support/training/netlibrary/successlive/default.htmwww.oclc.org/support/training/netlibrary/successlive/default.htm

33. NetLibrary Usage ReportMeasuring success http://library.netlibrary.com/TechTips.aspx Run real-time usage reports for all your NetLibrary eAudiobook activity to measure your success.

34. Poll Have you successfully downloaded and transferred an eAudiobook to a portable device? • Yes • No, but plan to soon • No, I do not have a portable device • I tried but was unsuccessfull

36. MP3 Players

37. MP3 Players

38. MP3 Players

39. Field Implementation & Training Follow up questions about this session and the materials Nathan Downing Field Implementation Specialist & Training Developer, OCLC • 800-848-5878 ext. 5308 • downingn@oclc.org

40. Thank you! Questions?