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CBA Presentations. Dale Cyphert, Ph.D. University of Northern Iowa. Topics. Business Expectations Action Issues Professional Delivery After the Presentation . . . . Topics. Business Expectations Action Issues Professional Delivery After the Presentation . . . . the big differences.
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CBA Presentations Dale Cyphert, Ph.D. University of Northern Iowa
Topics Business Expectations Action Issues Professional Delivery After the Presentation . . .
Topics Business Expectations Action Issues Professional Delivery After the Presentation . . .
the big differences • Purpose is management decision-making or action. • Content must be understood within an organizational context. • Presentation is of information for which you are professionally responsible.
message structure • introduction to contextualize content • What are you saying? • Why are you saying it? • What am I supposed to do with this information? • organization to guide toward action • Preview and transitions specify structure. • Aids outline, demonstrate or visualize points.
Topics Business Expectations Action Issues Professional Delivery After the Presentation . . .
Is there a PROBLEM? • Is it big enough to bother with? • Who is being hurt by this problem? • Is the problem temporary? new? old?
Suppose we agree there is a problem…... • Is the problem CAUSED by the thing we’re thinking about changing? • Do we know there is a cause-effect relationship? • Are there other possible causes of the problem? • Could other solutions solve the problem?
Okay, that’s the cause of the problem, but….. • Will this solution WORK to solve it? • How do we know this will really work? • Has it ever been done before? • Are there problems that will occur when we try to implement the solution?
And, even if it does work, • What will it COST? • What is the price of implementation in dollars? • What other costs are there in time, energy, fairness, lifestyle, personal relationships…… • Who has the money to pay for it? • Where will that money come from? What won’t get purchased instead?
Topics Business Expectations Action Issues Professional Delivery After the Presentation . . .
professionalism • business focus • dynamic, confident presentation • visually eloquent • solution-focused discussion
action oriented energetic, enthusiastic, dynamic tools: smile, motion, color, sound sensitive to hierarchy Conversational: polite and assertive tools: proximity, interaction, eye contact, simplicity, posture rational objective, unemotional, assertive, competent tools: directness, clarity, volume sales oriented sincere, solicitous, positive tools: smile, stance message delivery
Eloquence in an Electronic Age story telling self-disclosure visuality
visual images graphic concepts controlled flow
visual images graphic concepts controlled flow
visual images graphic concepts controlled flow
Creating a Visual Aid 1. Identify your point 2. Select a clarifying display 3. Label the display clearly 4. Add color, art for emphasis
Regional Earnings Operating Earnings, reported in $$ thousands
General Fund Overall Operating Expenditure Increase of $805,000 • Dividend Program Projects $345,500 • City Hall Roof Improvements $200,000 • Police Administration CIP Transfers $202,000 • Police Communications $57,000
Operating Expenditures Increase $345,000 Dividend program projects $200,000 City Hall roof improvements $202,000 Police administration transfer $57,000 Police Communications General Fund $805,000
visual images graphic concepts controlled flow
Expand Lower Cost Electronic Channels Bill payment costs of alternate channels vs. in-branch: ATM -40% Telephone -60% PC -60% Internet -80%
We can reduce costs Internet ATM Telephone PC 40% Lower 60% Lower 60% Lower 80% Lower
Self-Funded Represents 7 Projects 1999 2009 Construction Starts Project Completion
Internet • High connectivity expense • Under-utilization of network and systems • Customer responsibilityto manage and maintain system Internet Data Data Router Voice Voice PBX How it Was – Traditional Voice services = Dedicated T1Data services = Separate line CustomerPremise
Topics Business Expectations Action Issues Professional Delivery After the Presentation . . .
Preparing Answers • What are the areas of decision? • What are the areas of disagreement? • What evidence is lacking? • What analysis is shaky? • What conclusions can be contested?
Control the Questioning • Offer the first question yourself. • Clarify questions in your favor. • Kill questioners with politeness. • Keep answers focused on your goal. • Refer the question to others. • Decline to answer a question. • Involve the whole audience. • Summarize point of questions.