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Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions

Retail printing with EnSign Applications. Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices. Retail printing with EnSign Image Computer Systems.

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Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions

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  1. Retail printing with EnSignApplications • Tickets and tags • Shelf edge labels • Barkers • Regular promotions • Seasonal promotions • In-store announcements • Large format posters • Product labels • Ad-hoc notices Retail printing with EnSignImage Computer Systems

  2. Retail printing with EnSignApplications Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

  3. Retail printing with EnSignRequirements • Quality of presentation • Brand consistency • Legibility • Trading Standards compliance • Accuracy of information • Updatability • Replacement of lost/damaged signs

  4. Retail printing with EnSignIntroducing EnSign • Dedicated PoS printing application • 15 years’ experience • Simple WYSIWYG interface • Integrates with any data source • Output to any Windows printer

  5. Retail printing with EnSignDesigning with EnSign • Corporate fonts • Images • Barcodes • Price formatting • Strike throughs (eg. ‘was’ price) • Calculations (eg. price, weight, VAT) • Coercion (eg. upper/lower case)

  6. Retail printing with EnSignShelf Edge Labels Typical label generated by EPoS system Label generated using EnSign template

  7. Retail printing with EnSignDatabase integration EnSign template Product database

  8. Retail printing with EnSignHead Office Promotions with EnSign • Automatic typesetting • Copy fitting • Justification • Kerning • Price formatting • Coercion (eg. upper/lower case) • Strike throughs (eg. ‘was’ price) Head Office

  9. Retail printing with EnSignHead Office Promotions with EnSign • Real-time calculations • Spellchecking • Price formatting • Calculations (eg. price, weight, VAT) Head Office

  10. Retail printing with EnSignHead Office Promotions with EnSign Head Office

  11. Retail printing with EnSignHead Office Promotions with EnSign Head Office

  12. Retail printing with EnSignHead Office Promotions with EnSign Head Office

  13. Retail printing with EnSignHead Office Promotions with EnSign Head Office

  14. Retail printing with EnSignHead Office Promotions with EnSign PoS printed and distributed to store network Head Office

  15. Retail printing with EnSignHead Office Promotions with EnSign PoS electronically distributed to store network and printed on-site Head Office Head Office

  16. Retail printing with EnSignHead Office Promotions – traditional model Promotions database

  17. Retail printing with EnSignHead Office Promotions – traditional model Promotions database Type setting

  18. Retail printing with EnSignHead Office Promotions – traditional model Promotions database Type setting Proofs

  19. Retail printing with EnSignHead Office Promotions – traditional model Promotions database Revisions Type setting Proofs

  20. Retail printing with EnSignHead Office Promotions – traditional model Promotions database Revisions Type setting Proofs Printing

  21. Retail printing with EnSignHead Office Promotions – traditional model Promotions database Revisions Delivery to store Type setting Proofs Printing

  22. Retail printing with EnSignHead Office Promotions – traditional model Promotions database Revisions Delivery to store Type setting Proofs Printing 4-6 weeks

  23. Retail printing with EnSignHead Office Promotions – traditional model 1 day Promotions database

  24. Retail printing with EnSignGeneral benefits • Total control of store-level PoS from Head Office • Ability to react to market conditions more efficiently • Instant, on-screen proofing • No costly and time-consuming typesetting phase • Quality of presentation ensured throughout store network • Trading Standards compliance maintained • Accuracy of information ensured • Brand image maintained • Third party integration tools available: EnGine / EnView

  25. Retail printing with EnSignBenefits of in-store printing • Lead-time for promotions reduced to just a few days • Promotional budgets reduced by up to 60% • Competitive advantage through on-demand availability • Less waste • Reprints of lost or damaged signage in-store • Ability to print on-brand store specific signs and notices

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