1 / 14

Jordan Media Survey Statistics and Numbers Email Advertising

Jordan Media Survey Statistics and Numbers Email Advertising. Jordan Media Survey Methodoly. Strategies-Harris Interactive conducted the first independent Jordan Media Survey during the period 29/10/2007 to 8/11/2007 with the support of a USAID grant.

livana
Download Presentation

Jordan Media Survey Statistics and Numbers Email Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Jordan Media Survey Statistics and Numbers Email Advertising

  2. Jordan Media SurveyMethodoly • Strategies-Harris Interactive conducted the first independent Jordan Media Survey during the period 29/10/2007 to 8/11/2007 with the support of a USAID grant. • The size of the national sample for the household survey was 2912 face-to-face interviews, originally 2900. Sample households were selected according to scientific basis using a multi-stage, cluster stratified, random design. The sample of the survey is based on the frame provided by the 2004 Population and Housing Census. • A reliability test of extra 100 was conducted in both Amman-West and Amman-East for magazine readers only, bringing the total sample for magazine readership to 3012.

  3. Jordan Media SurveyMethodoly • The size of the opinion former sample was 560 telephone interviews, originally 600, with a non-response rate of 6.7%. • The opinion former sample constituted of six categories; Senior State Officials, Union Leaders, Political Party Leaders, Professionals, Business People and University Professors. • The confidence level for this poll was 95%, and the margin of error was ±2.5%.

  4. Estimated Email Usersin Jordan

  5. Estimated JordanianEmail Users Profile By Gender

  6. Estimated JordanianEmail Users Profile By Education

  7. Estimated JordanianEmail Users Profile By Age

  8. Jordanian Email UsersProfile By Region

  9. Frequency of Receiving Email

  10. Of Those Receiving E-mail promotions % of Those Who Read

  11. Of Those Receiving E-mail Who Think It Requires Previous Consent

  12. Of Those Receiving E-mail A Source of Annoyance? ….

  13. CPM is frequently used in advertising to represent cost per thousand (where M is the roman numeral of 1000). When used in advertising it relates to the cost per thousand page impressions. JorMall advertising CPM Cost per email shot 90 JOD Number of recipients 130 000 37% always read the promotion 48 000 36.4% sometimes read the promotion (estimated @33%) 15 615 Total Readership (48 000 +15 615) 63 615 (CPM= Cost of E Mail shot 90 JD divided by readership 63 615) CPM Equals 1.414 JD

  14. Thank you! For more details:Jordan Media Survey I ... Click here.Jordan Media Survey II … Click here.

More Related