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Vermont Travel Industry Conference Evaluation

Vermont Travel Industry Conference Evaluation. Annual Meeting January 11, 2008. Number of Participants. Number of Sponsors. Response Rate (%). Attendee Survey Method. Info from VTIC Will Improve:. Sales/Marketing 69% Networking 66% Resource Use 40%

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Vermont Travel Industry Conference Evaluation

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  1. Vermont Travel Industry Conference Evaluation Annual Meeting January 11, 2008

  2. Number of Participants

  3. Number of Sponsors

  4. Response Rate (%)

  5. Attendee Survey Method

  6. Info from VTIC Will Improve: Sales/Marketing 69% Networking 66% Resource Use 40% Customer Satisfaction 33% Profitability 23%

  7. Organization of Conference

  8. Date of Conference

  9. Sponsor Exhibits

  10. Silent Auction

  11. Value for Your Expenditure

  12. Maximum Registration Fee Increase

  13. Conference Web Site

  14. Hotel Ambiance

  15. Hotel Comfort and Service

  16. Seating-Lighting-Temperature

  17. Program Bill O’Neal 2.88 VDTM Update 2.95 25th Anniversary Celebration 2.96 Jim Miller 3.18 Costas Christ 3.26

  18. Session Survey Results

  19. What did you like most? • Networking • Workshops • Costas Christ • Jim Miller • “I took practical ideas away from every session. I brought home materials to share with my organization that are useful!”

  20. What did you like least? Suggestions? • “Lack of mixing people up – opportunities to be introduced to others.” • “…same as last year…” • No wireless internet access. • Need handouts for all sessions. • More traffic needed in exhibit hall. • “…why aren’t all conference materials made locally…?” • Invite more legislators.

  21. Topics for next year • Marketing (197) • Research/Trends (134) • Customer Service (115) • Partnerships (109) • Sustainable Tourism (105) • Public Relations (97)

  22. Suggestions for next year • Beginner and expert levels of web/email • SEO, Google analytics, Constant Contact • Branding • Global climate change – next steps? • Welcome centers • Marketing to minorities and other niches (younger markets, women)

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