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Growth of Industry after the Civil War. Changes in Industry Struture. Increase in the importance of manufacturing Decrease in importance of agriculture Consider labor force statisitics. Labor Force Expansion, 1860–1910: Select 1910 Multiples of 1860.
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Changes in Industry Struture • Increase in the importance of manufacturing • Decrease in importance of agriculture • Consider labor force statisitics
Labor Force Expansion, 1860–1910: Select 1910 Multiples of 1860 Notice number of workers in agriculture is not declining, but it is growing more slowly that other industries.
Changing Industry structure • Some of this change is predictable • Income elasticity of food is low • As income increase less of the increase is spent on food • Income elasticity of manufactured goods is higher • Also see a change in what industries are important
What accounts for changes in industry structure? • Notice size of industries grow but some grow more than others • Increases in income effect demand for goods differently. • Technological changes is not the same in all industries • Alters relative prices • Alters quality • Reduced demand for woolen clothes, wagons in 1910 • Increased demand for machinery, railroad cars
Changing Industry Structure Increased importance of capital in manufacturing, leads to bigger firms
Source of Technological change • Power Sources • # of steam engines doubled from 1860 to 1880 and then doubled again from 1880-1900 • Electric power began to replace steam power in late 1880 • By 1890 could power machines with electric motors
New machines • Tobacco industry • Bonsack cigarette machines 60,000 a day, much more than could have been rolled by hand. • Grain processing machines lead to modern cereal industry • Boots/shoes • Goodyear welt process
Average costs Technological change causes average cost curve to shift from 1 to 2. Firm size should shift from q1 to q2. Firms will be larger. Also expect a decrease in price of product. $ Av Cost 1 Av Cost 2 q1 q2 Q
Steel Industry • Innovations • Bessemer Process and open hearth process kept iron in liquid form though out process of making steel • Result was increase in size of Blast Furnaces and increase in steel production • 1860 Blast furnaces produced 6-10 tons of pig iron per day. By 1910 average production was 500 tons per day
Steel Industry • Large increase in steel production and big decrease in price of steel rails • Decrease in price of machinery made of steel • Price of farm machinery falls over 50% from 1870 to 1910
Oil Industry • Before Civil War, most oil is used for lighting • 20% from coal • 80% whale oil • Civil War disrupts whaling, increase in oil prices (First US energy crisis) • Increases incentives to drill for oil • Oil is discovered in PA, big decrease in price • 1880, 66% of families use oil for heating
Oil Industry • Crude oil is refined into kerosene • 1860 1 million barrels, cost $12-16/barrel • 1900 63 million barrels , cost < $1/ barrel • Oil is first distributed by Railroads, then technological changes allows for distribution by pipelines.
Changes in Firm Structure • Increase in Plant size • Increase in K/L ratio • How do firms increase in size • Horizontal Growth • Bigger plants and/or multi-plant firms • Merger • Vertical integration (Merger) • New forms of Ownership • Modern corporation • All of these trends are related
Vertical Integrations • Different stages of the production process combined in one firm • What determines make or buy decisions? • Assume the firms will choose the least cost method • Examples from steel and oil.
Two types of Vertical Integration • Technological changes allows pig iron to be transferred to steel plant in molten form • Blast furnaces and steel plants integrate • Backward integration into iron mining • Result is large firms • Even as early as 1870 only 10 firms producing steel in US • In 1901 US Steel has 65% of market
Oil • Technological change increases the size of refineries • Refiners first use railroads to distribute oil • By 1880 refiners integrate forward into pipelines and backwards into oil production • By 1890, fully integrated
Legal Changes-Rise of the corportation • Prior to 1880, most firms in the US were owner managed firms which were not incorporated. • Increase in the number of incorporated firms begins after the Civil War • Change in the types of firms that are incorporated, large industrial firm • First jt. stock companies are trading companies or banks or railroads
What does it mean to be incorporated? • Corporation • Ownership in the firm can be sold to many investors • Firm is a legal person. • Limited Liability, Firm’s liability is not the owners’ liability • Early Jt stock companies do not have limited liability
Benefits of incorporation • Spread risk over many owners • Diversification • Shares can be traded • Incorporation and stock market growth go together • Before 1890, there were few industrial stocks traded on New York exchange • By 1914, rare to find a large industrial firm which was not publically held
Costs of incorporation • Separation of Ownership and Control • What keeps manager’s acting in the shareholders best interest?
Changes in Industry Structure • Increase in size of firms, both vertically and horizontally and change in structure of firms cause concern about monopoly power • Trusts (Organizations of firms to control price and output) and mergers also caused concern • Firms with monopoly power can restrict output and charge higher prices than firms in a competitive industry.
Firm Growth • Growth can happen as a result of increase in plant size • Economies of Scale • New technologies change shape of average cost curve • Should reduce costs and price • Larger firms are also more likely to have monopoly power.
Firm growth • Firms could also grow large to increase monopoly power. (Ability to set price above marginal cost) • Firms could also achieve power to set price above marginal cost through price fixing agreements. • If there are no economies of scale this would be cheaper than increasing firm size either through growth or merger. • Such agreements were not initially illegal. (Trusts become common) • Growth can happen through horizontal mergers
Mergers • Horizontal Merger wave 1879-1893 • Vertical Mergers 1898- 1904 • Lots of public concern about these large firms. • Led to the Sherman Anti-trust Act of 1890
When should mergers be illegal? • Economist’s answer is “it depends” • If merger creates monopoly power and no efficiency or cost savings it should be illegal • If merger creates no monopoly power it should not be illegal • Vertical mergers generally do not create monopoly power • If merger does both, then court should decide which is larger
Sherman Antitrust passed in 1890 • Outlawed “every contract, combination in the form of a trust or otherwise or conspiracy in restraint of trade…” illegal. • Also made it illegal to monopolize or attempt to monopolize an industry • Not clear what this meant. Determined by the courts
Important Cases • 1899 Addyston Pipe and Steel Company v. United States ruled cast iron pipe pool illegal • Pricefixing is illegal per se • only defense is “we did not do it” • Economist agree that cartels create nothing but dead weight loss
What about mergers or large firms? • 1904 Northern Securities ruled mergers for monopoly power were illegal • Court ruled against Standard Oil in 1909 • Court ruled in favor of US Steel in 1920 • “Size alone is no offense’’ • Mergers or large firms are not per se illegal
Two Questions • What about mergers during this period were they for monopoly power or cost savings? • How were Antitrust laws enforced? What were the effect on efficiency?
Cause of mergers? • If mergers increase monopoly power, prices should increase • If there are no barriers to entry high prices should attract entry and firms would loose monopoly power and prices would go down eventually • If mergers were to lower costs and take advantage of economies of scale prices should decrease
Market Share • 4 firm concentration ratio • Share of industry output produced by 4 largest firms • Can be misleading • No clear link between structure and performance • Concentration does not increase by that much • Chandler finds evidence that mergers for market power loose market share over time
Prices • Wholesale price index declines during this period • Price of steel rails falls from $120/ton in 1873 to $17/ton in 1898 and then is stable at $28/ton from 1902-1919 • Price of farm machinery falls 55% from 1870 to 1910 • Price of oil falls from $24.67 in 1865 to $3.36 in1884
Evidence does not suggest monopoly power in spite of mergers, trust and other price fixing agreements • Consistent with what economic theory would predict
Antitrust • Economic theory suggests practices which do not increase monopoly power should not be prohibited • Assumes consumer welfare is goal • Law may have other goals • Protect competitors • How were cases decided? What was effect on efficiency?
Standard Oil • Formed in 1872 by JD Rockefeller • Refining • Cleveland, favorable for Rail transport • 10 % of refining market • Market competitive • Attempt to form cartel in 1870s failed • Increases size of Standard oil through merger to get rebate from RR • Integrates forwards into pipelines in 1880 • Reduced number of firms
Integrates backwards into oil drilling in late 1880s • Fully integrated by 1890s • Market share in 1880 was 95%
Justice dept brought suit in 1911 • Predatory behavior in acquiring rivals, reducing price to reduce value of assets • Not clear this would pay, must be able to increase price latter on and keep entry out • Not clear whether they did this • Court ruled against Standard Oil • Broken up into 33 companies
What was effect of decision on efficiency? • Price had fallen from $24.67 in 1873 to $3.36 in 1884 • Market share was falling as well • Not clear there was any effect
US Steel • Andrew Carnegie pioneered new techniques in steel production • Carnegie Steel had 15-20 % of market in 1898 • JP Morgan created Federal Steel by merging several companies in 1898. About same size as Carnegie Steel • US Steel result of merger of these two companies in 1901. Had about 65% of market.
Justice dept brought suit in 1911, not decided until 1920 • Court ruled in favor of US Steel in 1920 • “Size alone is no offense’’ • Market share was 40% in 1929 • Prices
US Steel was not dissolved because it did not lower prices competitively • Good for competitors, not for consumers
Overall, not clear what effect antitrust laws have had on industry structure or efficiency