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BULGARIA AND BRITAIN: A CHANGING RELATIONSHIP

BULGARIA AND BRITAIN: A CHANGING RELATIONSHIP British in Bulgaria Representation in Bulgarian Press Irina Chongarova , Milena Katsarska 28.02.2007 , London. Plan. Methodology A Kapital Case From Foreigners to Neighbours. Methodology. Aims Timeframe 2001-2006 Texts

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BULGARIA AND BRITAIN: A CHANGING RELATIONSHIP

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  1. BULGARIA AND BRITAIN: A CHANGING RELATIONSHIP British in BulgariaRepresentation in Bulgarian Press Irina Chongarova, Milena Katsarska 28.02.2007, London

  2. Plan • Methodology • A Kapital Case • From Foreigners to Neighbours

  3. Methodology • Aims • Timeframe 2001-2006 • Texts • Quantitative and qualitative parameters of analysis

  4. A Kapital case • Kapital’s profile • English vs. British • Yearly/Monthly distribution of publications • Thematic spread • Traditional use/uses of English (England, and the Island) • Attitudinal Changes • The Quantitative and Qualitative Transformation

  5. Kapital’s profile • Active employment age 88% • Employed in firms with over 200 people 5.1% • Monthly income over 700 BGN 20% • Higher managerial 19.1% • Qualified specialists 56.5% • Leadership positions 47% • Executive positions 43.6% • Higher education 68% • English speaking 53%

  6. British vs. English • Yearly/Monthly distribution of publications • Patterns of accumulation and distribution • Differences • Thematic spread • Parallel ‘realities’ • Different contexts, different attitudes

  7. Traditional use/uses of English (England, and the Island) • A historical note • Stereotypes and fossils • Cultural, literary & linguistic dimensions • New contexts and roles

  8. Attitudinal Changes neutrality →→ negativism →→ ‘neutrality’ • Collages & Tropes ‘…no tiny flats for the English’ ‘…and ravines smell of bathed English’ ‘Mr& Mrs Smith arrive at Sofia Airport…’ ‘The Apolitical Romantic Englishwoman’ (Novinar)

  9. The Transformation • Diversification of contexts and representations • Individualization & pesonalization

  10. From Foreigners to Neighbors Faces, Patterns, Facets

  11. Newspapers Standart (2001-2006) National Daily Circulation 70 000, readership 200 000 Borba (2005) Regional Daily (Veliko Tarnovo region), Readership 80 000 Viara (2005, 2006) Regional Daily (Southwest Bulgaria), Circulation – no data National Business Post (2002 – 2006) – Regional Weekly (Stara Zagora), Circulation 17 000 Sources: World Association of Newspapers, M3 Communications, Opus Advertising

  12. Magazines Egoist (2005, 2006) - Monthly Lifestyle Magazine, Circulation 8 000 Playboy (2002 – 2006) - Monthly Adult Entertainment Magazine, Circulation 50 000 Lik (2006) - Monthly Magazine for Literature, Culture, Art, Circulation – no data Sources: Opus Advertising, Publishers

  13. Dynamic of AppearanceBritish among the other foreigners Foreigners Seeking out Villas near Varna -Standart, 22.07.2002 Westerners Invade the Southern Coast, Standart, 11.06.2002 They Purchase Seaside Houses in Bulk Standart, 22.07.2002 Brits Buy Houses on the Black Sea Coast - Standart, 31.08.2002

  14. Dynamic of AppearanceBritish and other foreigners Brits Eager for Houses on the CoastStandart, 13.04.2003 Owning a House in Bulgaria – The Latest Hit for the Brits, Standart, 05.06.2003 The Brits are Crazy about our Villages Standart, 21.07.2003 A Scot Erects the First HotelStandart, 01.09.2003

  15. Dynamic of AppearancePeople & Places AnEnglishmanExchangesEssexwithVetrenDol,Standart, 18.04.2004 EnglishmenPayingEUR 30 000 for a house in Rogachevo, Standart, 14.04.2004 The Village of Vruv Expecting Neighbours from England, Standart, 27.08.2004 The English Ambassador in Search of Property in Turnovo, Standart, 22.03.2005 ALiverpoolFanStabbedinVarnaStandart, 25.05.2005

  16. PATERNS- The Invader - AnEnglishHooliganRunsRiotontheCoastStandart, 05.09.2005 The Last Piece of Land on the Coast is Being Bought, Standart, 10.10.2005 Bankers from the British Isles Invade PirinStandart, 03.09.2006 The English and the Irish Occupy Pamporovo Standart, 02.01.2006

  17. Englishmen Seek Refuge in Our Villages - Standart, 19.10.2004An English Businessman Buys Dilapidated Houses Standart, 21.04.2005Englishmen became the Mascots of Kurdzhali -Standart, 03.04.2005 PATERNS- The Savior–

  18. PATERNS- The Neighbor- The Village of Vruv looking Forward to Neighbours from EnglandStandart, 27.08.2004 BritishCitizenslivingnextdoortoZorkaParvanovaStandart, 16.01.2005 British Subjects Damage Cars in Local potholesStandart, 25.05.2005 English Drama in Our VillageVyara, 30.10.2006

  19. From Tool to Empowering Mediator Englishmen Learning to read Bulgarian in Ustrem - Standart,22.06.2004 Old Grannies Choose to Study the Language of Shakespeare -Standart,13.11.2004 BritishCitizensShopping intheVillageViaDictionary - Standart, 24.08.2005 GranniesfromBuntsevoDiscussPoliticsinEnglish - Standart, 04.12.2005

  20. The Rates of Exchange A British Grandson Popularizes a Bulgarian from the Revival Period Standard25.09.2006 Sonya Uvalieva - Roove: He Never Became English, Standard 14.11.2005 A Brit wed one of ours, a translator aided, Vyara, 16.02. 2006 Telephone Love Brings Together a British lad and a Bulgarian Girl, Vyara, 13.06. 2006.

  21. BULGARIA AND BRITAIN: A CHANGING RELATIONSHIP British in BulgariaRepresentation in Bulgarian Press Irina Chongarova, Milena Katsarska 28.02.2007, London

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