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Creating Value through Intelligent and Networked Lighting Infrastructures Cisco Philips Partnership: Smart Street Light

Creating Value through Intelligent and Networked Lighting Infrastructures Cisco Philips Partnership: Smart Street Lighting Christoph Herzig, Philips Lighting James Crowther, Cisco IBSG MotM , San Francisco- October 2012. Global trends and relevance for cities.

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Creating Value through Intelligent and Networked Lighting Infrastructures Cisco Philips Partnership: Smart Street Light

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  1. Creating Value through Intelligent and Networked Lighting Infrastructures Cisco Philips Partnership: Smart Street Lighting Christoph Herzig, Philips Lighting James Crowther, Cisco IBSG MotM, San Francisco- October 2012

  2. Global trends and relevance for cities Population rise & Urbanization New challenges are arising as our cities grow at an unprecedented speed. Surging demandfor energy and resources There are rising concerns over price, availability and environmental impact. Cities want to establish identity Inter-city competition for people and business is on the rise. Growing connectivity There are huge new opportunities to improve urban life through intelligent, highly efficient solutions enabled by ICT.

  3. Our cooperation focuses on sustainable new joint solutions (business models and / or technologies) by combining the strength of Cisco in connectivity over the internet with Philips’ strength to improve people’s life with lighting. WIN for Philips By providing lighting management solutions that can be managed over the internet we can provide our customers with attractive lighting solutions. WIN for Cisco Lighting management is an important attribute that can be enabled over the internet, thereby enhancing the value of the network to many customers.

  4. The potential of public lighting infrastructure • Public lighting as a key application, providing safety, identity and facilitating traffic. It allows effective reduction of a city’s energy use • Public lighting is an existing infrastructure offering opportunities for diverse and innovative public service applications ……

  5. Business Consumer Industrial 5% Collaboration Productivity 4% 3% The Network as the Platform Internet of Things Video 2% 1% Virtualization/Data Center Phase 2 Phase 1 Phase 3 1997 1999 2001 2003 2005 2009 2007 2011 2013 The “energy internet” will be a critical enabler for mass urban infrastructure innovation

  6. Creating value on public lighting user interaction EMBEDDED ALGORITHMS MANAGEMENT SOFTWARE LIGHTING DEVICES

  7. Asset Bundling Source: Cisco IBSG, 2012

  8. Overall Approach Vision Scope & Plan Economics User Cases Architectures Asset Bundling Partnership Models Execution Source: Cisco IBSG, 2012

  9. Amsterdam Zuid-Oost (ArenA) Industry Highways Rural areas Entertainment Retail Residential

  10. Amsterdam Zuid-Oost (ArenA)Value CaseCandidate Long List BenefitsBest efforts quantification 1. Reduced assaults, car theft, car burglary Visitors/Residents 2. Improved vehicle and pedestrian traffic management 3. Increased visitors, improved experience 4. Brand improvements associated with area improvements leading to increase Entertainment Owners Incremental Benefits 5. Public service advertising 6. Increased sales from digital signage, advanced advertising and visitor increases Overallbusiness case Retail and other businesses 7. Reduced shrinkage 8. Reduced police time Incremental Costs (compared to 10 year Lighting as Usual 9. Provision of municipal data Municipality 10. Change in CO2e emissions 11. Job creation, GDP impact

  11. Amsterdam WesterGasFabriek Building a Living Lab Facilitating the user experience suppliers innovation Designing the user experience innovation Enabling liveable cities Enabling smart infrastructures

  12. A Living Lab Building a bridge between partners, R&D and business • Flexible environment • Westergasfabriek is the place in Amsterdam for a scalable Living-Lab demonstrating a developing range of urbantransformationpropositions. • Allows to Build a “ready to grow” open environment (and infrastructure) enabling a process of iterative implementation. SCALABLE BUSINESS RELEVANT SOLUTIONS • Proven valuepropositionsfor‘smart-city’ business differentiation • UNDERSTANDING the value of propositions in relation to the public and businesses at the WGF • SHOWCASING the combined expertise with relevant, innovativeexperientialsolutions • Improvingquality of life, securityandsustainability • A living lab TESTING and developing new concepts to enhance urban sustainable lifestyles • Complementingandenriching the physical environment of the Westergasfabriek and park

  13. Philips and Cisco collaborate to create value through intelligent and networked lighting infrastructures • Cisco Smart + Connected Communities and IBSG • Philips Outdoor Lighting Solutions • Connected Energy Architectures • Asset bundling • Value case • Go beyond TCO • First market proof points in 2013 • Amsterdam South East • Westergasfabriek, Amsterdam

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