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B2B Product Lineup “Making Business Life Better”

B2B Product Lineup “Making Business Life Better”. Why Toshiba?. Quality and Reliability We Deliver a High Quality, Durable and Reliable Product at exceptional price points Attractive Reseller Program Rebates, Spiffs, Demo Units Competitive Offerings! Go Mobile with Confidence!

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B2B Product Lineup “Making Business Life Better”

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  1. B2B Product Lineup“Making Business Life Better”

  2. Why Toshiba? • Quality and Reliability • We Deliver a High Quality, Durable and Reliable Product at exceptional price points • Attractive Reseller Program • Rebates, Spiffs, Demo Units • Competitive Offerings! • Go Mobile with Confidence! • Toshiba is the Laptop Expert

  3. History of Leading Innovation • 1985 - World’s 1st Portable PC • 1986 - 286 Portable • 1987 - PC Compatible • 1988 - 386 Portable • 1989 - CSTN Display • 1990 - NiMH Battery • 1991 - TFT Display • 1992 - 486 Portable • 1993 - Ultra-Portable • 1994 - Pentium Portable • 1995 - CD-ROM Portable • 1996 - 120Mhz Portable • 1997 - Windows Mini-Notebook • 1998 - DVD Portable • 1999 - Polysilicon Display • 2000 - CD-RW • 2001 - Wireless Notebook • 2002 - NVIDIA GeForce4 NB • 2002 - Wireless Handheld • 2003 - Widescreen Windows PC Portable • 2004 - 4-in-1 AV NB Computer • 2004 - 10+ hour Notebook • 2005 - LED Backlight NB • 2006 - HD-DVD Notebook • 2006 - Dual Core Tablet • 2007 - Wireless Docking • 2008 - GPS Notebook • 2008 - Quad Core HD Processor Toshiba Mobile First’s

  4. Qosmio -The ultimate in digital entertainment Satellite - The right combination of value and consumer features in a stylish laptop Satellite Pro - Computing essentials for today’s professional Tecra - Business notebooks that mean business Portege – Defining cutting edge Toshiba Laptop Brands Business Professional Entertainment Consumer Page 4

  5. Extremely Light and Light Years Ahead. Page 5

  6. 12” and 13” Form Factor

  7. Portege R500 Ultraportable • World’s Thinnest Laptop with integrated optical drive - .77” Thin • World’s Lightest 12.1” widescreen laptop - 2.4lbs • World’s First laptop with a 7mm Integrated DVD drive • World’s First 12.1” wide indoor/outdoor transreflective display • Ultra Battery Life - 6-7 hours • Intel Core 2 Duo Processor U7700 (ultra low voltage) • High density Lithium Ion battery • Stay connected with 802.11 a/g/n and Bluetooth • Solid State Drive Support • Durable • Lower power consumption • Increased Performance • Shock absorbing design • Hard Disk Drive Protection • Magnesium Alloy Chassis

  8. Portege R500 Ultraportable Offerings

  9. Tablet Form Factor

  10. 12.1” LED Backlit LCD Display Pen and Touch Input Anti-glare for indoor/outdoor use Portégé M750 – Toshiba’s 10th Generation TabletPC • Convertible Design • ~4.6lbs with integrated Optical Drive • Reinforced Hinge Design • Reduces Strain on Hinge • Locks LCD in Tablet mode • Full Performance Intel Centrino 2 Processors • Built-in Webcam • Video Communication • Business Card Reader • Integrated Optical Drive • Modular Ultra-Slim Drive Bay • Built-in Wireless Communication • 802.11 a/b/g/n • Bluetooth 2.1 • 4th Generation EasyGuard • Shock Absorbing Design • Hard Drive and LCD Display Protection • Spill Resistant Keyboard • Fingerprint Reader • PC Health Monitor • Common Accessories • With M700 & M400 • Express Port Replicator, Primary Battery, Secondary Battery Page 10

  11. Portégé Tablet Specifications 4 Year Warranty SKUs Also Available

  12. Business laptops that mean business Page 12 Page 12

  13. 14” Form Factor

  14. 14.1” LCD Display 1440x900 WXGA+ Tecra M10 – Performance meets Mobility • Advanced Performance • Intel Centrino 2 with vPro • Nvidia graphics with 256MB • Built-in Webcam • Video Communication • Business Card Reader • Balanced Mobility • 5.38lbs • ~1.4” Thin • 3+ Hour Battery Life • Built-in Wireless Communication • 802.11 a/b/g/n • Bluetooth 2.1 • Dual Pointing Devices • Toshiba Accupoint II • Touchpad • 4th Generation EasyGuard • Shock Absorbing Design • LCD Protection • Hard Drive Protection • PC Health Monitor • Expandability • Express Port Replicator Page 14

  15. Tecra M10 Product Lineup

  16. 14.1” LCD Display 1280x800 WXGA Or 1440x900 WXGA+ Tecra R10 • Incredibly Thin and Light • ~4.45lbs • ~1.1” Thin • Balanced Performance • Intel Centrino 2 with vPro • Nvidia graphics with 128MB • Long Battery Life • 4+ hours with Standard Battery • 8+ hours with Extended Battery • Built-in Privacy Filter Support • 4th Generation EasyGuard • Shock Absorbing Design • Hard Drive Protection • Magnesium Casing • PC Health Monitor • Built-in Webcam • Video Communication • Business Card Reader • Built-in Wireless Communication • 802.11 a/b/g/n • Bluetooth 2.1 Page 16

  17. Tecra R10 Product Lineup

  18. Business laptops that mean business! Page 18

  19. 15” and 17” Form Factor

  20. 15.4” LCD Display TruBrite Display Satellite Pro L300 – Value Laptop / Desktop Replacement • Value Laptop • Intel Core2 Duo on Most Systems • Affordable Performance • XP Pro on Most Systems • Built-in Wireless Communication • Built-in Webcam • Video Communication Page 20

  21. Entry Level Satellite Pro Offering June 2nd Announcement

  22. Mainstream Satellite Pro Offering June 23rd Announcement

  23. Mini notebook Toshiba NB205-N210

  24. Toshiba NB205: Key Features & Benefits • The NB205 is the first mini notebook to deliver comfort and usability without compromise. Featuring afull-sized keyboard and touchpad, makingtyping and navigating the web easy and comfortable. • Weighing in at under 3 lbs, the NB205 is slim, light and super easy to carry. • Equipped with a 6-cell battery, the NB205 packs in extended battery life (up to 9.25 hours) to keep up with busy, ‘on-the-go’ lifestyles. • Built with travel in mind, the NB205 also features a Hard Drive Impact Sensor to protect your mini while in motion and a USB Sleep-and-Chargeport to charge your digital devices while away. • Powered by Microsoft Windows XP Home and the Intel Atom processor, the NB205 is compatible with your other Windows-based laptops and PCs.

  25. Competitive Matrix

  26. Toshiba Universalmini notebook accessories Mini Retractable Mouse PA3765U-1ETG Available in Glossy Black June/M Other colors are being investigated. Portable DVD SuperMulti Drive PA3761U-1DV2 Available Now! 12” Envoy Fabric or Leather Carrying Cases PA1444U-1CS2/PA1460U-1CL2 Available Now! 10.1” Neoprene Sleeve PA1473U-1NBK Available June/M 10” Dual Function Hardside Case PA1469U-1CMN Available June/E

  27. NB205 service plan offerings • 2 Service Plan Options Available for the Minibook • Extended Warranty Replacement • Service plan will cover break-fix repairs same as standard limited warranty, covers repairs due to failure from design/workmanship (no accidental damage coverage with this plan) • Plan will be a complete unit replacement via mail-in depot only, no ASP repair available. Once unit has been replaced, no further coverage is available unless a new service plan is purchased • 2nd year coverage will be available • Accidental Damage Replacement • Service plan will cover accidental damage including screen breakage, drops, spills, etc • Plan will be a complete unit replacement via mail-in depot only, no ASP repair available. Once unit has been replaced, no further coverage is available unless a new service plan is purchased • 1 & 2 year accidental damage coverage will be available

  28. Sales Tools Available on Sell.Toshiba.com • Product Lineup Grids • Notebooks • Accessories • Competitive Matrix • B2B Style Guide • Sell Sheets

  29. www.Sell.Toshiba.com

  30. Download Center

  31. Laptop Lineup Grid

  32. Accessory Product Grid

  33. Competitive Matrix

  34. Toshiba’s B2B Product Style Guide • Valuable Tool for Resellers when Developing Email Blasts, Advertisements, Collateral • B2B Style Guide Contains: • Product Marketing Descriptions • Headlines/Sub Headings • Direct Links to Product Images • Top 5 Product Features • Branding Statements

  35. B2B Style Guide

  36. B2B Style Guide

  37. Toshiba’s Advertising Plan

  38. Reach More People: Run TV Ads Local Market TV Top 11 markets (per Traqline Data) Primary Target = 25 - 54 New York Los Angeles Boston Washington DC San Diego Atlanta Dallas-Ft Worth Chicago San Francisco-Oak-San Jose Houston Seattle-Tacoma

  39. Reach More People: Lifestyle Magazines Primary Target: 24 – 54

  40. Reach More People: Online Media Primary Target: 18 – 24 • MTV Road to the VMAs sponsorship • Includes (6) event concert tour stops, behind-the-scenes video series of concert tour and breakthrough artists first VMA experience • Comedy Central custom video playlist of comedian skits relating to computer problems • Custom Atom Films up-and-coming filmmaker showcase • Includes integration with Boring through on-site screenings of selected filmmakers short films • Spike custom Back to School guide from Reggie Warren Jr.

  41. Reach More People: Out Of Home

  42. Have Greater Visual Impact: Print Direction

  43. Advertising Schedule • July 4th Weekend thru Sept/End • Television • Online • Theater July End • Magazines (August Issues) November Beginning • Out of Home

  44. Summary Toshiba’s Value Proposition Quality, Reliability, Technology Drive Competitive Offerings Notebooks starting at $499 Notebooks Want to know more About Toshiba’s Value Proposition and Offerings – www.laptops.toshiba.com Sales Tools and our Reseller Program – www.sell.toshiba.com

  45. Thank You!

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