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Stop the Insanity: A Web Strategy Based on Content and Technical Collaboration

Learn how Saint Xavier University enhanced their web presence through content and technical collaboration, providing practical tips and insights for your own digital efforts.

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Stop the Insanity: A Web Strategy Based on Content and Technical Collaboration

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  1. Romana Amato Tommy Brassfield Saint Xavier University Stop the Insanity: A Web Strategy Based on Content and Technical Collaboration

  2. Began her career at Saint Xavier as their Web Content Editor and is now their Web Strategist. Researches and implements best practices in design and content, reviews and edits submitted content, and maintains the website’s voice. Worked with Tommy on implementing OU Campus in 2011. Romana Amato, Web Strategist

  3. Is SXU’s Webmaster, aka Lead Web Developer Specializes in Front-End works in full-stack and systems administration Worked a lot with accessibility at UIC in 2009-11 Implemented OU Campus in 2011 at SXU Implemented WordPress for “microsites” beginning in 2012 Tommy Brassfield, Webmaster

  4. Saint Xavier is a four-year institution located on the southside of Chicago. Originally founded by the Sisters of Mercy in 1846, SXU now offers 43 undergraduate and 25 graduate programs. SXU continues to grow, teaching more than 4,300 diverse students today. Saint Xavier University

  5. …we will discuss how we collaborate to better facilitate the execution of content strategies and code solutions. …we will outline our team-building formula and how it allows us to achieve our web and marketing goals. …we will provide some tips so that you can begin implementing your own collaboration efforts. In This Session…

  6. More than 50% of students said the Web played a significant role in their decision to apply to a school. Among students with mobile devices, 52% said they viewed college websites on them; 20% did so via a tablet device. 46% have visited a college’s Facebook page, and 69% of those “liked” a college’s page. --Noel-Levitz, 2012 E-Expectations Report, PDF Food for Thought

  7. Conduct Research sought after stumbled upon Discuss Informally “how will we use it on the website?” “is this best practice?” “what is the ease of implementation vs reward?” Implement Immediately (if minor) The First Steps

  8. Pitch to Executive Director of Marketing and Communications (if larger in scope) Split Work establish timeframe and level of training needed decide how will it be implemented determine reusability create documentation Go Live The Next Steps

  9. T – Take Turns E – Express Concerns A – Acquire Patience M – Make Compromises Team Formula

  10. Cons no sense of branding boring, plain limited options non-responsive very difficult to code Needs complete overhaul Marketing Email

  11. Results branded properly matches website responsive modern and sleek social media easier to code Marketing Email

  12. Cons functionality lost old, unsupported CMS not easily editable not accessible Needs ease of maintaining separate branding responsive design SEO Gilhooley’s

  13. Results purchased WordPress theme created child theme made responsive reused media content rewrote text created searchable menu incorporated best practices and trends added social media Gilhooley’s

  14. Cons text heavy simple long list of links Needs more interaction--to mimic social media Social Media Directory

  15. Results more contextual easier on eyes user-friendly interactive Social Media Directory

  16. Our largest collaboration project to date. Several months to research, design, and implement. Needs Sought to improve technical aspects. Aimed to further pushed website into realm of marketing. branding brought to life greater focus on recruitment, i.e. admission and student life Website Redesign

  17. Website Redesign: Old Websites OU Campus 2011-13 Serena Collage 2008-2011

  18. Website Redesign: New Website • Results • new brand established • responsive • seamless launch and transition • implemented in OU Campus • updated templates using bootstrap and new design/css

  19. Projects to close FY2014: Scholarship Directory New Landing Pages Admission Redesign On the Horizon….

  20. TEAM - take turns, express concerns, acquire patience, and make compromises. Meet weekly to brainstorm and problem solve. Set a common goal, i.e. get students to apply via the website. Communicate: Get IT to see beyond technical and marketing to understand limitations. Establish common jargon and terminology early on. Take Aways

  21. Romana Amatoamato@sxu.edu@romanaamato Tommy Brassfieldbrassfield@sxu.edu@tbrassf2 Saint Xavier Universitywww.sxu.edu@SaintXavier Questions?

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