5 Essential Elements In The Best Landing Pages

1. 5 Essential Elements In The Best Landing Pages Wherever someone first lands on your site, you’ve got a big job to convert them from a mere visitor into a paying customer. Captivating landing pages will undoubtedly help with that, but which elements are most likely to deliver the greatest results for your site? Here’s my top five recommendations for a landing page that really converts. 1. Something to grab the visitor’s attention With statistics consistently showing that a large proportion of visitors routinely leave a website within about 15 seconds, it’s important that your landing page has something to keep even the most casual visitor intrigued. That could include such elements as a large and prominent logo, a clearly-communicated call-to- action (CTA) and social sharing buttons that are easy to find, but don’t distract the viewer from the main message of the landing page. 2. Strong headlines and subheadings It’s human nature when landing on a page to immediately seek out a headline so that you can figure out what the page is about. If yours is a business website, it should take the visitor no longer than a few seconds to have a good idea of what products or services you’re offering. They’ll also want to know exactly why they should stay around, such as what particular packages or discounts you can presently provide. These are all things that suitably compelling headlines and subheadings can communicate. 3. A genuinely valuable product, service or perk People love to feel like they’re getting a great deal. Indeed, you might even be able to offer something for free on your landing page, whether that’s a quote, trial, demo, PDF or something different altogether. Such instant-value messages can be communicated in various ways, including in big, bold headlines and subheadings, as well as by using terms that clearly communicate the value the user can expect, such as “12 months” or “always free”.

2. 4. An easy way for prospects to get in touch When we say “get in touch”, we don’t just mean so that the customer can immediately purchase your product or service. That’s because we’re also referring to the various ways customers can share information – such as their name and email address – that you can then use to cultivate a relationship with them. The process does need to be made easy for visitors, though, so that they aren’t deterred by a long, complicated landing page. Only ask for basic information on your landing page so that they don’t feel their privacy is being violated, and, if needed, give them a free account on your site. 5. Harmonious design The various features of your landing pages should work together to give your visitors a pleasant experience. That means you won’t want your landing pages to be too cluttered in their design, while the CTAs should be bold and impossible to miss, and the written copy engaging for even the most casual of visitors. After all, you will want your landing pages to lure visitors into investigating what more your business has to offer. A landing page can be an extremely powerful and compelling thing, which is why your own site’s landing pages need to attract rather than repel prospective customers. We know a thing or two about the finer points of web design and Internet marketing for SMEs here at PENNInk Productions, so why not get in touch with our team to discuss how we can rejuvenate or fine-tune your online presence?