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Marketing to Grow Your Business – Social Media

Discover how to leverage Pinterest for real estate business growth, reach clients, and create engaging content. Learn the basics, tips, and tricks to boost your online presence.

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Marketing to Grow Your Business – Social Media

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  1. Marketing to Grow Your Business – Social Media

  2. Pinterest 101 | Overview “Social media’s newest sweetheart”

  3. Social photo sharing website which allows users to select their favorite photos from websites and sort them in theme based image collections, often for inspirational purposes. What is ?

  4. Demographics: 80% Female while only 20% Male 63% of Pinterest users are 35 or older The Huffington Post recorded the 15 most popular Pins of all time and all but three were recipes Demographics

  5. 80% are women 50% have children This means… Families with kids Growing families DIYers- fixer upper homes Pinterest Audience –Translating to Realty Executives Clients

  6. Sign up at www.Pinterest.com If you already have an account- convert your account to a “Pinterest for Business” page Let’s go there… Where to Start?

  7. Let’s talk basics… http://about.pinterest.com/basics/ Where to Start?

  8. Searching the web How to Get the Pinit Tool

  9. Let’s head over there and I’ll show you How to Pin and Repin

  10. Making a blog post http://www.someecards.com/usercards/viewcard/MjAxMi1mMTExNGUzMGEzYzE0Mjc0 Now let’s go to Pinterest and I’ll show you how to make one How to Use the Pinit Tool

  11. Lots of family oriented posts Turn your information into infographics (monthly stats) Sort boards by neighboard (Mesa homes, Scottsdale homes, etc.) Designing parts of the home (backyard ideas, family room ideas) Real estate tips and advice Meet our Executives (Brokers) Cool clients ( Executives) In the News Realty Executives Board Ideas

  12. If all else fails, copy our boards and repin the relevant posts! Gift guide for clients Exclusively Executives Recipes Experience the Seasons Homes from the Heart Distinctly Different (company culture and news) Unique Spaces Moving On Up Happy Home Franchise Benefits for Brokers Video Interviews (testimonials) Realty Executives Board Ideas

  13. Write your post as a list (people LOVE lists) Use text ON your photos Be timely Push it out via other social media platforms How to Make it Go Viral

  14. You get THREE secret boards (fun!) You can edit the content in repins (here I’ll show you) Don’t delete or rename popular boards because then your followers might be taken to 404 pages Use board names that will likely be searched i.e., “Nice houses in Scottsdale” Tricks of the Trade

  15. Executive Access | AdvancedTuesday, March 19, 20139:00 a.m. PacificClick here to register.Executive Access | Broker AdminTuesday, March 19, 201310:00 a.m. PacificClick here to register.Insights from a Top Broker Featuring Raye MayhornWednesday, March 20, 201310:00 a.m. PacificClick here to register. Coming Up…

  16. Just a few questions Provides feedback for future classes Thank you! Take the Poll

  17. Questions?

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