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Travel Industry

Explore challenges faced by a firm in internet-driven travel industry, success of B2B initiatives, and impact of enterprise portals.

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Travel Industry

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  1. Travel Industry

  2. Follow-Up Aug 99 240 clients and 358,000 users (firms claimed 20% cheaper) Expanded to 8 other countries Sep 99 Strategic alliance with GetThere.com (B2B solutions to corporations, airlines, and e-commerce websites) Feb 00 AMEX purchased 4,562 ATM in 7-Eleven stores in 27 states and D.C. (ATM AXIS -> ticketing and retail coupons) Investment and partner with Opentable.com (online restaurant reservations) Mar 00 Investment and partner with Respond.com (B2B “shop by request” service) Agreement with Ariba to provide e-payment services throughout its worldwide operations A DIGITAL MARKET PLACE (B2B Enterprise Portal)

  3. Enterprise Portals: Latest step in the evolution of B2B From sites that offer mostly static job-supported and human resources data... into The starting point for managers and knowledge workers to access real-time and historical information from internal applications, legacy databases, and the Internet (all from their browsers).

  4. Enterprise Portals: Some of the Latest Technologies Available Plumtree Software, Inc. Corporate Portal Server Sqribe Technologies Corp. ReportMart Portera Systems, Inc. Service-Port InfoRay, Inc. X-Ray IBM Enterprise X-Span PeopleSoft PS Business Network In the works… Nextel Communications Inc. (with Netscape) Open Market, Inc.

  5. THE PRIMARY OBJECTIVES OF THE AXI TRAVEL CASE STUDY WERE: 1. TO EXPLORE THE CHALLENGES FACED BY A FIRM IN AN INDUSTRY DEEPLY AFFECTED BY THE ADOPTION OF THE INTERNET AND ITS ASSOCIATED TECHNOLOGIES. 2. TO PROVIDE AN OPPORTUNITY TO TAKE A LONGITUDINAL VIEW AT A SUCCESSFUL IMPLMENTATION OF A B2B INITIATIVE. 3. TO REFLECT ON THE VALUE OF ENTERPRISE PORTALS AND THEIR MANAGERIAL IMPLICATIONS

  6. READ ABOUT B2B, INTRANET,AND B2C AT • http://www.brint.com/Elecomm.htm

  7. For Further Reading B2B, INTRANET,AND B2C TRENDS Microsoft http://msdn.microsoft.com/library/techart/collabdotnet.htm IBM http://www-106.ibm.com/developerworks/webservices/ HP http://www.e-speak.hp.com/ • http://www.brint.com/Elecomm.htm

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