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A Partnership for Media Literacy in Texas

A Partnership for Media Literacy in Texas. Sarah Crippen Curriculum and Professional Development Texas Education Agency. A media literate public must be able to: Examine the purpose of various media forms Evaluate persuasive techniques of media messages

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A Partnership for Media Literacy in Texas

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  1. A Partnership for Media Literacy in Texas Sarah Crippen Curriculum and Professional Development Texas Education Agency

  2. A media literate public must be able to: • Examine the purpose of various media forms • Evaluate persuasive techniques of media messages • Deconstruct media to determine the central idea of a message and how effectively that message has been conveyed Think Critically!

  3. Texas Essential Knowledge and Skills Interpretations, analysis, production of images, messages, meanings Viewing/ Representing Video, photograph, web page, billboard, editorial, illustration Media ‘text’ Shape, line, color, texture Design elements

  4. What about TAKS? • The TAKS will test the ability of a student to analyze and evaluate culturally diverse written texts and visual representations. • Items that address the viewing and representing piece may require students to: • examine purpose of various media forms • evaluate persuasive techniques of media messages • deconstruct media to determine the central idea of a message and how effectively that message has been conveyed

  5. MEDIA LITERACY PROJECT Partnership: • TEA • Texas Cable & Tele-communications Association • Discovery Communications, Inc. • Individual cable operators in Texas

  6. A Partnership Designed to . . . TEKS The curriculum framework for Texas Active support of 21st century education Texas Education Agency Texas Cable & Telecommunications Association Viewing and Representing: Media Literacy in Texas TAKS The State assessment program Active support of 21st century education Discovery Communications Inc. … Promote a Media Literate Texas

  7. The Texas Connection A Partnership Designed to . . . Identify local cable operator (CO) and lead operator of consortium TEA/ESC 12 for overseeing program Texas Cable & Telecommun-ications Association Texas Education Agency Viewing and Representing: Media Literacy in Texas • A portion of materials expense is underwritten by CO (as resources permit)for initial training • Five minute welcome by CO at initial training • Other opportunities to partner as determined by trainers and cable operators Identify ESCs 20 largest school districts ESCs and largest school districts contact lead operator on initial training . . . Promote a Media Literate Texas

  8. For more information, contact: Sarah Crippen Texas Education Agency 1701 N. Congress Avenue Austin, Texas 78701 512-463-9500 scrippen@tea.state.tx.us

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