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Consumer Health What is a consumer?

Consumer Health What is a consumer?. Anyone who uses a product or a service. What are the five main factors that influence consumers’ choices?. Price of product/service Family/friends Quality of product/service Convenience Advertising. Why do companies advertise?.

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Consumer Health What is a consumer?

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  1. Consumer HealthWhat is a consumer? Anyone who uses a product or a service.

  2. What are the five main factors that influence consumers’ choices? • Price of product/service • Family/friends • Quality of product/service • Convenience • Advertising

  3. Why do companies advertise? • To attract consumers to buy their product so they can make money

  4. What are parity products? • Products that are equivalent or similar to each other. • Companies must rely on advertising to distinguish their product from the rest of the products on the market.

  5. MARKETING TO TEENSWhy do advertisers want to target teens? • Many have high disposable incomes • Companies need to build brand loyalty

  6. Where do you see advertising? magazinescommercialsbillboardsinternetsporting eventsclothing

  7. ADVERTISING: AGREE OR DISAGREE? • I can ignore most advertising. • Songs from commercials stick into my head. • I have made a conscious effort to look like someone specific I have seen in an ad. • Some ads make people feel bad about themselves.

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