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12. charts analyze data
compare
show trends
imply cause & effect
13. charts table or matrix
when you need to see exact figures or info
price list
14. charts line chart
show changes over time
trends, fluctuations
15. charts
16. charts bar (column) chart
compare data at fixed points in time
quarterly sales, annual population growth
17. charts
18. charts pie chart
compare parts of the whole
percentage
19. charts
20. charts other
diagrams
flow charts
maps
21. charts charts that lie
proportion distortion
22. charts charts that lie
proportion distortion
23. charts
24. charts charts that lie
distortion of scale
25. charts charts that lie
distortion of scale
26. charts design considerations
get rid of clutter
organize logically
use titles and labels
use color to code information
integrate charts with text
27. simplify!
28. simplify!
29. simplify!
30. simplify!
31. simplify!
32. simplify!