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Susan Thomas

Susan Thomas. National Leisure Services Royal National Institute of Blind People. Royal National Institute of Blind People. Leading UK charity for people with sight loss Campaigning for equal rights for blind and partially sighted people

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Susan Thomas

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  1. Susan Thomas National Leisure Services Royal National Institute of Blind People

  2. Royal National Institute of Blind People • Leading UK charity for people with sight loss • Campaigning for equal rights for blind and partially sighted people • Working directly with national tourist industry partners to achieve an accessible tourism industry

  3. Aim of presentation • Emphasise the importance of working in partnership with others to create an accessible industry • Give some practical examples of how RNIB are achieving this with partners in the UK

  4. The facts of sight loss • 2 million people in the UK have sight loss • 77% of people with sight problems are 65+ • 4% have no light perception • Only 5% of blind people read Braille • 57% can read large print • Eye conditions affect people in different ways

  5. Working in partnership • Association of British Travel Agents (ABTA) • Government funded ‘See the Person Campaign’ • Seminars, checklists and guidance for travel agents and tour operators

  6. Working in partnership • Tourism for All UK • Local tourist information centres • Visit Britain, National Accessible Scheme • UK hotels – RNIB Hotel Guide (available in large print, braille, audio and electronic formats)

  7. Information is key to enhance a positive customer service experience • Accessible websites • Disability awareness training • Accessible environments • Map for All concept • “See it Right!”

  8. Consider accessibility of: • Brochures • Websites • Booking processes • Letters • Posters

  9. Consider accessibility of: • Invoices • Signage • Emails • Power point displays • Insurance policies • Complaints procedures

  10. What do we mean by accessible? • Large print • Clear print • Braille • Audio • Electronic

  11. Accessible environment • Hotels, restaurants, tourist attractions, heritage sites, museums, galleries… • Highlighting the issues • Offering practical tips, information and support to make last changes to the way we work

  12. Collective approach • Share good practice • Harmonise access criteria • Encourage and enable tourism businesses to devise and implement access action plans

  13. Enhance the customer travel and tourism experience!Thank you for listening! www.rnib.org.uk

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