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International Academic and Professional Council of Los Angeles

International Academic and Professional Council of Los Angeles. Program Overview. 2. Domestic Associations Vs. International Associations. Or, why do we need the International Academic and Professional Council of Los Angeles?.

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International Academic and Professional Council of Los Angeles

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  1. International Academic and Professional Council of Los Angeles

  2. Program Overview 2

  3. Domestic AssociationsVs. International Associations Or, why do we need the International Academic and Professional Council of Los Angeles? The differences have a big impact on the sales cycle. The domestic meetings and conventions market is much more efficient, almost transactional compared to the international market.

  4. Partnership Opportunity to Extend the Global Reach and Brand Equity of Los Angeles’ Premier Colleges and Universities September 2012

  5. The Opportunity • The approval of the Tourism Marketing District by Los Angeles City Council in 2011 provides additional financial resources to the Los Angeles Tourism & Convention Board (LA Tourism) to attract business and leisure visitors to our city. • Los Angeles stands as one of the world’s great cities by every measure. LA has the talent, infrastructure and natural and man-made assets to attract leading meetings and conventions year-round. • More effort, however, is needed to improve its standing in the international meetings market. International Meetings Database Last update: 12 Jun 20122,283 potential meetings in U.S.A.8,494 association meeting planners10,544 profiles of rotating meetings

  6. The Opportunity • International meetings, most of which of scientific and/or academic, are facilitated by a relatively small community of professionals and tracked by the International Congress and Convention Association (ICCA). Their programs are often so very technical and complex that they rely on existing or establishing relationships with local experts when selecting meeting destinations. • LA Tourism is seeking to partner with LA’s leading universities to create a meaningful, manageable and measurable initiative to attract prestigious international meetings. • Such meetings will bring important business toLA’s leading industry, tourism, and invaluable prestige-by-association to our universities as “hosts”—and in some cases, the sites—of important international scientific and/or academic meetings.

  7. The Opportunity • Sample of International Meetings and Convention: • Asia-Pacific Association for International Education • International Society of Ethnobiology Conference on Precision Electromagnetic Measurements • International Association of Physics Students • International Environmental Enrichment Conference • International Speech Communication Association • International Biogeography Society • World Congress of Environmental and Resource Economists • Association of European Schools of Planning • International Federation of Library Associations and Institutions • International Congress of Industrial and Applied Mathematics • International Congress of Toxicology • World Information Technology and Services Alliance • International Congress on Neurology & Epidemiology • International Union of Basic and Clinical Pharmacology • World Congress of Cardiology • International Union of Psychological Science • International Sociological Association • International Interdisciplinary Congress on Women

  8. What We Need • One consistent, high-ranking contact person in the central administration at your institution who is knowledgeable about the outstanding physical, human, scientific and academic resources available on your campus. • A sustained commitment by your institutional leadership to advance the global reputation and regard for your institution in scientific and academic circles worldwide. • Ability to recruit academic experts from your institution who will partner with LA Tourism and lend their names, titles and institutional affiliation in the preparation of bids for global congresses and conventions. • Provide recognition and/or incentives to academic experts at your institution who provide expert guidance to scientific and/or academic meetings and conventions we have successfully recruited together. • Participate in two Int’l Academic & Prof. Council meetings annually. • Review and consideration of meetings RFPs as they are presented to you. • Assistance tracking International Groups coming to your institution.

  9. What You Get • Professional membership in the International Academic and Professional Council of Los Angeles. By Invitation only. • Advanced notice of prestigious scientific and/or academic meetings and conventions under consideration for bidding by LA Tourism. • Opportunities to provide a global platform for your institution, faculty and institutional leadership at prestigious academic and scientific meetings that choose Los Angeles. • International networking opportunities for you, your • institution and its faculty at meetings and conventions • that choose Los Angeles. • Ability to demonstrate to your institutional leadership • and peers your meaningful and measurable efforts to position • your institution at the forefront of research and scholarship • in groundbreaking fields across disciplines worldwide. • Satisfaction of knowing you are directly contributing to LA’s economic vitality and global reputation for leadership in science and academia.

  10. Council Management and Marketing Private Website List the Convention Opportunities Ongoing dialogue w/ program participants Public Website Media and PR Program FAQ Photo Gallery Events Secured

  11. Destination Experts of Los Angeles The mission of the Los Angeles Tourism & Convention Board is to advance the prosperity of LA's visitor economy and the livelihoods that depend on it. This is achieved by sales and marketing to the principle segments of both the domestic and international travel trade and consumer. In particular, LA Tourism represents the LA destination to the meetings and convention industry nationwide; the international travel trade and traveler; the cruise passenger and cruise lines; the domestic leisure traveler; as well as the worldwide travel media. Contracted by the city as the official Destination Marketing Organization for Los Angeles

  12. Total Overnight Visitors to Los Angeles In 2011, Total Overnight Visitation to Los Angeles Increased by 3.1% 26.9 Million Visitors is a Record High Domestic (Overnight): 21.0M International 5.9M * 2011 Preliminary Results Source: CIC Research –Updated Dec 2011

  13. International Visitors to Los Angeles 2000 – 2011 In 2011, Total International Visitation to Los Angeles Increased by nearly 7% * 2011 Preliminary Results Source: CIC Research –Updated Dec 2011

  14. 2011 Los Angeles Overnight Visitor Profile Primary Purpose of Visit Visitor Origin Visitor Spending International Visitors 22% Business 24% International Visitors 35% Domestic Visitors65% Domestic Visitors 78% Leisure 76% Source: 2010 TNS and OTTI Survey of International Air Travelers

  15. Tourism is Los Angeles County’sFastest Growing Industry • Tourism and Hospitality added more jobs in 2011 than any other industry. • 1 out of every 10 jobs in Los Angeles County is in Tourism and Hospitality. • For every additional 340 total visitors, a new job is created.

  16. Partnerships

  17. Who are LACTB Members? Over 1,400 tourism businesses EXAMPLE OF TYPE OVER AN IMAGE. • Hotels • Restaurants • Retail • Attractions/Cultural Institutions • Business Services • Sightseeing/Transportation • Entertainment/Recreation

  18. LATCB Revenue

  19. International Marketing Team Kathy Smits Canada, Middle East, India , Turkey and Russia Francine Sheridan United Kingdom, Ireland, France and Italy Anette Kaiser-Rott Germany Yuree Lee Korea Masa Andachi Asia Pacific Max Villar Latin and South America Lauren Taylor Australia and New Zealand Jaime Lee China

  20. Citywide Convention Sales Team AK ME WA ND VT MT NH MN OR NY MA WI ID CT SD RI MI WY NJ PA IA NE OH MD DE IN NV IL WV UT CA CO VA MO KS KY NC TN SC OK AZ NM AR HI GA AL MS TX LA FL McAdams Glenn Association, Corporate Vertical Religious, Cultural, Leung Bones Association,Corporate Vertical Hotel & CW Pharmaceutical,,Union Sites Association Association ** Vertical Segments (all other segments to be handled by territory) 10/22/2010

  21. As of 5/8/2012 National Hotel Sales Team AK ME WA ND VT MT NH MN MA OR NY WI ID SD RI MI CT WY PA NJ IA MD NE OH DE IN CA NV IL DC WV UT CO VA MO KS KY NC TN SO SC OK AZ NM AR HI GA AL MS TX LA FL Bryan Churchill, Vice President, Hotel Sales Levy Brown Abke Johnson McFadyen Martin Vertical ** Religious /Conference Direct Vertical** DC Union Vertical** Sports/LASEC ** Vertical Segments (all other segments to be handled by territory) – PLEASE NOTE: 1) Final Verticals are TBD for Q1 12/13, and 2) all HB and independent “third party” contacts/leads will be covered based on territory, not end user.

  22. Regional Hotel Team

  23. Experienced and successful LATCB sales team competes against other U.S. cities to bring meetings and conventions to Los Angeles hotels and the Los Angeles Convention Center.

  24. For more information or to confirm your participation, contact: David Goldschmidt Manager, Sales Operations & Market Development Los Angeles Tourism & Convention Board 213-236-2312 dgoldschmidt@LAtourism.org

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