Texas High School Athletic Directors Association  Leading in Today’s Changing Environment 

1. Texas High School Athletic Directors Association Leading in Today’s Changing Environment

2. Objectives for the Session • Thank You • Personal Introductions • Six Lessons Learned • Questions Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

3. Personal Introductions • Upbringing • Family Background • Athletic Experiences • Educational Background • Professional Experiences • Professional Development Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

4. “Six Lessons Learned” Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

5. Lesson # 1 Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

6. Setting • Since 1804 • 20 Sports • 537 Student Athletes • Coaching Staff • Athletic Administrative Staff • Relationship with the University • Community Relations • Business Operations Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

7. Lesson # 1 • Develop a Strong Sense of Mission Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

8. Our Mission To Educate, Serve and Grow Fearless Champions Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

9. “Six Lessons Learned” 1. Develop a Strong Sense of Mission Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

10. Lesson # 2 Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

11. Setting • Student-Athlete Issues • Working “In” the Barrel • Every Constituency Requiring Attention • Gambling Allegations • Dozens of Operational or Systems Issues • Head Coaching – Crisis Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

12. Professional Responsibilities • Strategic Learning • Program Offering • Key Communications • Development Efforts • Selection of Key Staff • Professional Advisors • Competition Records • Schedules & Key Tasks • Crisis Management • Strategic Planning • Vision • Mission • Guiding Principles • Organizational Structure • Chain of Communication • High Level Systems • Brand of the Program • Financial Performance Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

13. Lesson # 2 Stay Focused on the Vital Priorities Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

14. 416 Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

15. - 416 - • Our Most Important Constituents • Sons & Daughters of Our Community • Future Leaders within Our Communities • Academic – Physical – Social Development • Health & Safety is our Primary Concern Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

16. Other Vital Priorities • The Student-Athlete Experience • Communications & Support from President • Athletic Competition – Coaching Staff • Assemble Senior Leadership Team • Develop the Vision & Design the Plan Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

17. “Six Lessons Learned” • Develop a Strong Sense of Mission • Stay Focused on Vital Priorities Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

18. Lesson # 3 Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

19. Setting • No Learning • Weak Systems • Unhealthy Relationships • Lack of Creativity Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

20. Lesson # 3 Professional Development Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

21. Professional Development • Responsibility for Professional Development • Training Develops Accountability • Focus on the Vital & Important Skills Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

22. “Six Lessons Learned” • Develop a Strong Sense of Mission • Stay Focused on Vital Priorities • Professional Development Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

23. Lesson # 4 Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

24. Setting • Weak Reporting • Lack of Financial Controls • Weak Communications w/ President Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

25. Lesson # 4 Hold Your Staff Accountable Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

26. Personal & Professional Accountability • Best interest of the Student-Athlete? • Best interest of the Department of Athletics? • Best interest of the University? Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

27. “Six Lessons Learned” • Develop a Strong Sense of Mission • Stay Focused on Vital Priorities • Professional Development • Hold your staff Accountable Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

28. Lesson # 5 Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

29. Setting • Weak Community Relations • Weak University Relations • Weak Fan Relations Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

30. Lesson # 5 Develop Healthy Relationships Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

31. Healthy Relationships • Student-Athletes • President of the University • Leadership Team • Coaching Staff • Board of Trustees • Major Donor’s • Community Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

32. “Six Lessons Learned” • Develop a Strong Sense of Mission • Stay Focused on Vital Priorities • Professional Development • Hold Your Staff Accountability • Develop Healthy Relationships Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

33. Lesson # 6 Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

34. Setting • Diane’s Family • My Family • Separation at the Beginning • New Home • New Stores • New Church • New Friends Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

35. Lesson # 6 Stay Focused on Your Family Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

36. Family Time • Dinner Time • Family Basketball • Movie Night • “Little Treat” Time Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

37. “Six Lessons Learned” • Develop a Strong Sense of Mission • Stay Focused on Vital Priorities • Professional Development • Hold Your Staff Accountability • Develop Healthy Relationships • Focus on the Family Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions

38. Contact Information Kirby Hocutt Director of Athletics Texas Tech University (806) 742-2831 kirby.hocutt@ttu.edu Texas Tech Athletic Department ITo Educate, Serve and Grow Fearless Champions