How to Determine the Cost of Designing a Logo?

1. How to Determine the Cost of Designing a Logo? A logo is one of the most essential aspects of a brand’s identity. In fact, a logo is potentially the first thing a customer notices about a brand. It says a lot about your company and is crucial when you have to stand out amidst competition. While most companies want a good logo to represent their brand, the question of how much it may cost nags them a lot. Before considering the price, you have to first consider the many components of the logo design process. All of these aspects contribute to the kind of price you have to pay. To understand the logo design price cost in India, a detailed explanation of certain factors have been summarized in the article. Keep reading to find out more. The Components that Determine Price The first thing you need to understand is the logo design process. • It all starts with the initial planning process. You have to first fix an interview with a designer (freelance or agency) and convey your ideas properly. You need to provide a brief outline of what you are looking for, what your business objective is and what should be the designated deadline.

2. • To create the logo, the designer has to know about your business, which brings them to the next step, called research. Factors like your target audience, your market, your years of operation and even the kind of organization need to be assessed by the designer to prepare a logo that suits your brand perfectly. Even though you may provide them with brochures and background information, they need to carry on their own research to get an appropriate final result. • Logo designing is a brainstorming process. It is an art that should perfectly combine colours, typography, layouts and graphics. It takes approximately 6 to 7 hours for a designer to complete the first draft. However, much of the creation process depends on the designer’s creativity. This is a major step that determines the budget. • Once the initial design is completed, the designer needs to get your approval and review. Revisions are almost necessary and thus need a thorough inspection of the same. While minor changes are easy to incorporate, major changes may take some extra hours and days. Feedbacks are most important for based on these further steps are taken. • After the feedback and revision session, changes are incorporated into the logo to get the final result. On an average, this process takes about 6-7 hours. • Once the final logo has been prepared and approved, it needs to be formatted in different types of format like the social media pages and the website banner. This may further take 3-4 hours of time. To boil things down, the entire logo making process takes about 20-30 hours of time on an average. The billing method constitutes all these hours along with the work and a final amount is produced. The Billing Method There are different billing methods that are issued for logo design. These are summarized as follows: Fixed Prices: Once the specifications of the logo are decided, the prices are usually communicated. The prices are already fixed and there is no scope to bargain. The compensation for the work is highly dependent on the type of designer you are working with. While freelancers have lower rates, agencies might ask for a steep price. Hourly Prices: Many professional designing agencies (and sometimes even expert individuals) charge hourly rates. The more the experience, the higher will the rates. This rate varies highly based on the experience. The cost can vary depending on who you

3. are working with- an individual designer or a professional agency. Be sure to discuss the monetary terms well before signing the contract. Contests: There are certain websites that provide a completely different approach to logo designing business. By outlining all your needs, they offer you a wide number of options to choose from. Though cheaper and easier, the final result might not be as satisfactory as expected. The contest method can be used to get potential ideas that be further developed into a proper logo by experts designers. Thus, it can be concluded that the logo design cost in India depends on a variety of factors like experience, type and location of the designer. It is in your best interest to decide on your parameters and then look for a logo designer accordingly. But be absolutely convinced to understand the process and the billing methods well to ensure that you get the work done at the best industry price. Since the logo is the identity of your brand, make sure you invest in the best. To get a logo designed at an affordable price, you can get in touch with Logo Design India. With various types of packages that include different types of provisions, you can pick according to your budget and requirement. To know more about the packages, visit our Pricing and Packages page. Read Full blog from: http://www.logo-design-india.com/determine-cost-designing-logo/ Logo Design India Y8, Block – EP, Sector V, Salt Lake, Kolkata – 700091, INDIA + 91-33-40200868/ +91 9830721090 enquiry@logo-design-india.com http://www.logo-design-india.com