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Explore the legal environment of the internet, including web site problems, encryption, and dark site issues. Learn about internet shopping disputes, domain name concerns, linking and framing, content liability, and intellectual property challenges. Understand the importance of encryption and crisis management for e-businesses.
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Chapter 4 Legal Issues
Agenda • Internet Legal Environment • Web Site Problems • Encryption • Dark Site
Agenda • Internet Legal Environment • Web Site Problems • Encryption • Dark Site
Internet Legal Environment • Global village without global laws • Different laws in different countries • Culture differences • Buyer and seller in two different countries • Web server’s location
Agenda • Internet Legal Environment • Web Site Problems • Encryption • Dark Site
Web Site Problems • Internet Shopping Disputes • Domain Name • Linking and Framing • Content Liability • Intellectual Property
Internet Shopping Disputes • Types • Customer pays but merchant does not deliver • Customer pays but merchant deliver wrong goods or in less quantity or broken • Customer pays but money does not arrive at the seller • Merchant delivers but customer refuses to pay • Merchant delivers but customer has not ordered anything
Internet Shopping Disputes • Solution • Online terms and conditions that comply with the laws of every country • Which law applied in the event of dispute • Present on home page and link provided form any web page
Domain Name • Definition • Translate numeric IP address into a friendly text • Fit the business name logotype or trademark • Preventing legal battle • Check for existing trademarks • Check for famous marks • Register trademark • Check foreign countries
Link and Framing • Illegal linking • large scale deep linking • Illegal framing • Framing content from other web site for reducing download time and increasing visits • Solution • Clear and accessible disclaimers on web page • Program to tracking the deep linking and framing
Content liability • Content liability varies in different countries • Solution • Create a disclaimer and rules • Forbid certain material on the server
Intellectual Property • Problem • Images • Sound • Program • Database • Regulated by international agreements • Internet information is free • Internet information can not be reused for commercial purposes
Agenda • Internet Legal Environment • Web Site Problems • Encryption • Dark Site
Encryption • Different rules in different countries • Key escrow • Government keeps a copy of encryption key • Legal encryption export • Legal for printed paper format • Illegal for digital format • Digital signature • Legal binding for e-business
Agenda • Internet Legal Environment • Web Site Problems • Encryption • Dark Site
Dark Site • Purpose • Crisis management for defects of products, • Negative campaigning by unhappy, or angry online users, or competitors • Contents • Unreleased negative information of products • Strategy • Develop plans for emergency • Check web sites, newsgroups, search engines and database on a regular basis • React fast and offensively • Outsourcing (digital complaint service)
Discussion • How do you change your IT department structure to handle these legal and crisis management issues? • How do you incorporate these legal and crisis management issues into your e-business systems development process?
Points to Remember • Internet Legal Environment • Web Site Problems • Encryption • Dark Site