Toward Zero Deaths, Every Life Counts

1. IDAHO’S CRASH PROBLEM & PROGRAMS Toward Zero Deaths, Every Life Counts

2. Goals • Mission - Zero traffic deaths on Idaho roads • Fewer than 200 annual traffic deaths by 2012 Toward Zero Deaths, Every Life Counts

3. Idaho’s Problem • 232 people killed in 2008 • Fathers, mothers, children, brothers and sisters • Leading cause of death in Idaho for 1 to 34 Toward Zero Deaths, Every Life Counts

4. Toward Zero Deaths, Every Life Counts

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6. Fatality Location Toward Zero Deaths, Every Life Counts

7. Fatalities by Quarter Toward Zero Deaths, Every Life Counts

8. Serious Injuries Toward Zero Deaths, Every Life Counts

9. Economic Costs of Crashes • $2.6 billion, $1700 per Idahoan in 2008 • Society pays 75% of total crash costs • Society pays 85% of medical costs • 87% of public know they are paying these costs Toward Zero Deaths, Every Life Counts

10. Behavior • Aggressive Driving - 45% • Inattentive Driving - 30% • Safety Restraints - 29% • Impaired Driving - 24% • Youthful Driver - 18% • Vulnerable Users -17% • Commercial Vehicles – 9% • Motorcycle - 8% Toward Zero Deaths, Every Life Counts

11. Current Programs • Idaho Highway Safety Coalition • Statewide Mobilizations including paid media and enforcement • Law Enforcement Liaison Program • Alive at 25 Program Toward Zero Deaths, Every Life Counts

12. Infrastructure • Lane departure – 45% • Single Vehicle Run-Off-Road – 35% • Head On/Side Swipe – 10% • Intersections - 27% Toward Zero Deaths, Every Life Counts

13. Proven Roadway Countermeasures • Rumble Strips and Stripes • Safety Edge • Roundabouts • Turn Lanes at Stop Controlled Intersections • Yellow Clearance Intervals • Road Safety Audits and Follow-up Actions Toward Zero Deaths, Every Life Counts

14. Idaho’s Safety Philosophy • Continued focus on severe crashes • Focus on system-wide improvements • Continue to focus on point locations Toward Zero Deaths, Every Life Counts

15. Crash Response • Quick and effective response • Safety of emergency responders • Appropriate training and equipment • Re-opening of roadway • Provide for accurate crash data Toward Zero Deaths, Every Life Counts

16. Summary • Partnerships • Data • Culture • Commitment • Evaluation Toward Zero Deaths, Every Life Counts

17. Contact Information • Brent Jennings, P.E. • State Hwy Operations & Safety Engineer • 208-334-8557 • Brent.Jennings@itd.idaho.gov • Mary Hunter • Highway Safety Manager • 208-334-8101 • Mary.Hunter@itd.idaho.gov Toward Zero Deaths, Every Life Counts