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Flexible Business design

Flexible Business design. creating novel e-business design. Jack Welch , CEO of General Electric, once said, “When the rate of change in the market place exceeds the rate of change in the organization , the end is in sight.”

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Flexible Business design

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  1. Flexible Business design

  2. creating novel e-business design • Jack Welch , CEO of General Electric, once said, “When the rate of change in the market place exceeds the rate of change in the organization , the end is in sight.” • Choosing a right strategy accelerates market penetration and minimizes cost. • Choosing a wrong strategy can years of damage in cost, quality, customer satisfaction etc

  3. Conti…. • Why do some companies always seem to be in the right place at the right time with right strategy? (like AE, Dell, Cisco etc ) • Because they do the following 3 things well: • They redefine the value for their customers. • They build powerful e-business designs. • They understand customer priorities and raise customer expectations to new heights.

  4. Steps to create novel e-business design • Step 1 : Self Diagnosis • Step 2 : Reverse the value chain • Step 3 : Choose a focus • Step 4 : Execute flawlessly

  5. Step 1 : Self Diagnosis • First assess the impact of recent customer, business and technological trends by asking following questions: • Has the new innovations created new ways of doing business? • Has your company responding to changing customer expectations? • Is your company willing to question and change countless industry assumptions? • Is your company successful at lowering costs?

  6. Step 2:Reverse the chain • The greatest challenge in e-business is linking emerging technology to a company’s new business design. • “Technology alone cannot make a business design dynamic, but it can make a dynamic design a real dynamo.” • Successful companies no longer just add value; they invent it.

  7. Step 2:Reverse the chain

  8. Step 3 : Choose a focus • A successful firm chooses one of the following types of focused excellence: • Service excellence: Delivering what customers want with hassle-free service and superior value. • Operational excellence: Delivering high quality products quickly, error-free and for a reasonable price. • Continuous-innovation excellence: Delivering products and services that push performance boundaries and delight customers.

  9. Shifting Customer Service Expectations FUTURE 1.Self-Service 2.one-to-one marketing 3.Value PRESENT 1.Excellent support 2.Quality products 3.Service Orientation PAST 1.Ease of use 2.Reliabilty 3.Basic Functionality

  10. Shifting Operational Expectations FUTURE 1.Customized solutions 2.Outsourcing 3.End-to-End Process Effectiveness PRESENT 1.Delivery 2.High Quality 3.Price PAST 1.Low Cost 2.Functional Efficiency 3.Minimum quality threshold

  11. Shifting Innovation Expectations FUTURE 1.Culture of Innovation 2.Market Education 3.Constantly delight the Customer PRESENT 1.Acquisitions of new ideas 2.Changing the rules 3.Squeeze the risk PAST 1.Inhouse research 2.Steady Improvement 3.Risk Averse

  12. Step 4 : Execute flawlessly • Once you have made the tough decisions required to gather these business processes. • U must then figure out how to change your company and how to implement the decisions you have made. • How can you move from where you are today to where you want to be? • How do you integrate and adapt your old existing infrastructure to meet new e-business requirements?

  13. The Way It was The New Way Online Travel Services Travel Services Credit cards Membership Rewards Integrated Financial Services Financial Planning Life Path Planning Banking Private Banking

  14. Using the Web’s Communication Function • Web has four main functions: e-business, entertainment, information, and communication. • Communication is Web’s most popular function. • Firms use e-mail to communicate with customers, suppliers, and other partners. • Online Communities: Internet forums, newsgroups, electronic bulletin boards, and Web communities that appeal to people who share common interests. • Spam is junk e-mail.

  15. Web Communication Blogs • Blog - short for Web log, an online journal written by a blogger. • May incorporate wikis, a Web page that anyone can edit. • Some incorporate podcasts, video & audio recordings. Feedburner services more than 200,000 podcasts. • Corporate blogs can help build brand trust. • Example: Apple’s iLounge builds the iPod brand and gives Apple ideas for product improvement. • Employee blogs may present ethical issues.

  16. Web Communication Web Based Promotion • Banner Ads – messages placed on frequently visited websites • Pop-up Ads – ads that appear in separate windows • Pre-roll Video Ads – advertisements that roll as soon as a page is loaded • Search marketing – companies pay for top visibility in search results • Some companies, such as • ValPak Marketing Systems, offer virtual, searchable coupons.

  17. Global Environment of E-Business • Future growth of many companies is linked to a global strategy that incorporates e-business. • U.S. leads world in Internet users but ranks only 5th in Internet penetration. • E-Bay may dominate most markets, but Chinese company Alibaba.com has 83% of the auction business in China. • Three of four Web pages are written in English. • E-business can heighten competition in the global marketplace...

  18. World Internet Statistics

  19. Developing a Successful Website It is easier to create a bad website than a good one. Organizations must think about: • Planning and Preparation • Content and Connections • Costs and Maintenance

  20. Managing a Website • Click-through rate - percentage of people presented with a Web banner ad who click on it. • Conversion rate - percentage of visitors to a website who make a purchase.

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