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Turbo Charged Event Marketing

Turbo Charged Event Marketing. Jordan Hatch @ jordanhatch #icon12. I Made A Mistake!. *Don’t tell anyone…. What We’re Going To Talk About. Promoting Producing Processing Post. Types of Events. Live Seminars Live Webinars On Demand Webinars “Live” Webinars Teleseminars

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Turbo Charged Event Marketing

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  1. Turbo Charged Event Marketing Jordan Hatch @jordanhatch #icon12

  2. I Made A Mistake! *Don’t tell anyone…

  3. What We’re Going To Talk About • Promoting • Producing • Processing • Post

  4. Types of Events • Live Seminars • Live Webinars • On Demand Webinars • “Live” Webinars • Teleseminars • Appointments • Podcasts • All future derivitives

  5. What’s the Goal of Every Event? Butts In Seats

  6. Promoting • Anywhere and everywhere • Online and offline • Create a brand • Leverage other people • The key is consistency

  7. How To Easily Find More Qualified People *Without breaking the bank

  8. Registration Secrets • Perceived value is based on delivery method • Stupid simple registration • Begin with the end in mind

  9. Reminders • Leverage technology • Get them to print tickets • Get them to talk about it • When to register • What to say • Help them decide

  10. Producing • Prepare for problems • Just go with it • Practice, Practice, Practice • Have a backup plan • Have a backup backup plan • Be a master of persuasion and influence

  11. Follow Up During the Event • Use the timers in Infusionsoft • Send relevant info • Highlight attendee comments and make a game out of it

  12. Processing • 2 kinds of processing • Attendees • Sales • Tag -> Export • Make it stupid simple for people to give you money

  13. Post • GoToWebinar recordings • Audio recordings • Get feedback, look at the data and take action • The Saved Search is your friend • Attendee follow up • Non-attendee follow up

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