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Turbo Charged Event Marketing. Jordan Hatch @ jordanhatch #icon12. I Made A Mistake!. *Don’t tell anyone…. What We’re Going To Talk About. Promoting Producing Processing Post. Types of Events. Live Seminars Live Webinars On Demand Webinars “Live” Webinars Teleseminars
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Turbo Charged Event Marketing Jordan Hatch @jordanhatch #icon12
I Made A Mistake! *Don’t tell anyone…
What We’re Going To Talk About • Promoting • Producing • Processing • Post
Types of Events • Live Seminars • Live Webinars • On Demand Webinars • “Live” Webinars • Teleseminars • Appointments • Podcasts • All future derivitives
What’s the Goal of Every Event? Butts In Seats
Promoting • Anywhere and everywhere • Online and offline • Create a brand • Leverage other people • The key is consistency
How To Easily Find More Qualified People *Without breaking the bank
Registration Secrets • Perceived value is based on delivery method • Stupid simple registration • Begin with the end in mind
Reminders • Leverage technology • Get them to print tickets • Get them to talk about it • When to register • What to say • Help them decide
Producing • Prepare for problems • Just go with it • Practice, Practice, Practice • Have a backup plan • Have a backup backup plan • Be a master of persuasion and influence
Follow Up During the Event • Use the timers in Infusionsoft • Send relevant info • Highlight attendee comments and make a game out of it
Processing • 2 kinds of processing • Attendees • Sales • Tag -> Export • Make it stupid simple for people to give you money
Post • GoToWebinar recordings • Audio recordings • Get feedback, look at the data and take action • The Saved Search is your friend • Attendee follow up • Non-attendee follow up