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052320 Event Marketing

052320 Event Marketing. Integrated Marketing Communication (IMC). IMC At a Glance . IMC At a Glance . Definition of Event Marketing. “Event Marketing is the tool to bring your brand to life, giving the total brand experience to your target consumers” Unilever

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052320 Event Marketing

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  1. 052320 Event Marketing

  2. Integrated Marketing Communication (IMC)

  3. IMC At a Glance

  4. IMC At a Glance

  5. Definition of Event Marketing • “Event Marketing is the tool to bring your brand to life, giving the total brand experience to your target consumers” Unilever • “Event Marketing is the tool to communicate the uniqueness of the particular brand which effectively generates the brand experience that could be acknowledged through 5 sensory of target consumers” KreingkraiKanjanapokin (Event Expert in Thailand)

  6. Roles of Event Marketing • Create brand experience • Deliver any messages • Gain more attention from specific target • Lead, support and amplification for any Integrated Marketing Communication (IMC) tools

  7. Benefit of Event Marketing • Specific target • Interactive (2-way communications) • Controllable • Cost effective • Amplification • Flexibility • Quick feedback • Brand experience • Evaluation

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