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BCC Update April 29, 2008. Your Government in Action!. Brighthouse Digital Cable Ch 199 Comcast Cable Ch 9 Brighthouse Digital Cable Ch 198 Comcast Cable Ch 98. OTV History Broadcast Models – OTV & Vision TV Programming Policy Program Priorities Selection Criteria OTV Budget
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BCC Update April 29, 2008 Your Government in Action!
Brighthouse Digital Cable Ch 199Comcast Cable Ch 9Brighthouse Digital Cable Ch 198Comcast Cable Ch 98
OTV History Broadcast Models – OTV & Vision TV Programming Policy Program Priorities Selection Criteria OTV Budget Sponsorship Initiative Summary Presentation Overview
June 1995 – Orange TV goes on the air! Orange TV History
Initial content: Public meeting notices, job openings, wanted criminals. Expanded content: BCC & other public meetings, PSA’s, instructional programs, videos promoting government departments and services. October 1995 – WMFE Agreement to broadcast a one-hour, edited version of BCC meetings. 1996 – OTV begins airing full-length BCC meetings. Orange TV History
May 1997 – Sentinel editorial: “Turn on the Sunshine.The more informed people are, the better they will be able to participate in the formulation of good public policy.” 1995 - 1997 – Orange TV original programming grows from 5 hours per month to 400 hours per month including coverage of the Florida Legislature. Orange TV History
2000 – UCF Survey shows that 2 out of every 3 cable subscribers say they watch Orange TV at least once a week. More program diversity: Youth forums, middle school athletics, gardening shows, short form videos. (Orange Slices) 2004 – New franchise agreement with Brighthouse gives Orange County a 2nd government access channel. launched with no additional staff. Orange TV History
– Regular program blocks for seniors, children, our Hispanic & African-Americans communities and the arts. No live meetings. PBS model. – Focus on Arts, Education and Information programs. Orange TV – Live and pre-recorded meetings take precedence. C-SPAN model. Orange TV History
May 2007 – Governor Crist signs Consumer Choice Act transferring cable TV regulation from municipalities to the state. November 2007 – Brighthouse cable announces it is moving Orange TV & Vision TV from the basic analog tier to the digital tier. January 2008 – Brighthouse relocates Orange TV & Vision TV to channels 198 & 199. Orange TV History
- Reach over 450,000 Cable TV households- Broadcast programming content 24/7- Stream live on the Internet 24/7- Provide Video-on-Demand of all BCC Meetings- Produce14 Hrs per week for WMFE, CFAN - Distribute programs to other government and local broadcast stations- OTV staff are 1st responders and provide residents with unfiltered emergency information Orange TV & Vision TV
Government Access Channel Viewership Case StudySample Viewership from a Midwestern CommunityAccess Channels Daily Viewership Weekly ExposurePublic Access 1% 9%Educational Access 2% 11%Government Access 5% 14%Information Channel 4% 11%Community Access 1% 7%
Government Access Channel Viewership Case StudyGovernment access channels have significantly greater weekly viewership than the following cable networks:Cable Channel Weekly ExposureGovernment Access 14%Outdoor Life Network (OLN) 3% Speed Channel 3% BET 3% Bravo 3%Style 2%Animal Planet .3%Fine Living .1%ESPN Classic .1%(Arbitron, 2003)
Provide citizens with interesting, timely, accurate and relevant information about the programs and services provided by Orange County government in a manner that encourages trust, a sense of accountability and an appreciation for the value of the services provided. Mission Statement
Orange TV & Vision TV encourage the submittal of programs for airing by eligible organizations that are appropriate to the mission and conform to high technical and production standards. All requests for airtime are submitted to the OTV General Manager. A Production Review Committee, chaired by the Communications Division Manager, periodically evaluates current and proposed programming to ensure it meets the Orange TV mission. Broadcast Policy
First Priority Approved programs requested by the Mayor’s Office or agencies under the Orange County Board of County Commissioners and official public meetings of the Orange County Board of County Commissioners, its agencies, divisions and advisory boards. Second Priority Approved programs submitted by other local government agencies or divisions. Third Priority Approved programs originated by outside groups related to government agencies, public service/safety and not-for-profit arts organizations. Programming Priorities
Coverage of public meetings for government policy-making boards. Informational or instructional programs on various government agency functions or services. Emergency and public safety information. General announcements of current government meetings, sponsored events and job listings. Coverage of government sponsored events, such as facility openings, parades, recreational and cultural events. In-service training programs appropriate for public viewing. Types of Programming
Reader service board with graphics/alphanumeric information of government events or services. Public service announcements (PSAs) of government events and services and positive citizen involvement and activity. Promotional and station identifications announcements. Educational programs including those aimed at improving health and nutrition. Types of Programming
Citizen interest Compliance with programming policy Governmental nature Acceptable standards and guidelines Production quality Public service/safety needs Evaluation Criteria
Board of County Commissioners Board of Zoning AdjustmentCharter Review Commission Citizens Review BoardCommunity Action Board Tourist Development Building Codes Appeals Board Legislative DelegationBCC Budget Workshops Code Enforcement BoardPlanning and Zoning Board Special Masters Hearings Underage Drinking Forums Community Crime ForumsCivic Venue Forums Citizens CorpsNuisance Abatement Board Community ConferencesMayor Crotty’s Women’s Summit State of the County AddressOrange to Green Conference Law Enforcement Memorial Avian Flu Summit Oath of Office CeremoniesRedevelopment Conference Macedonia Youth SummitOC Tax Reform Forum OC Foreclosure Forum OTV Produces Over 150 Essential Government Meetings & Forums Each Year
OTV Produces Over 275 Government Information Programs Each YearFOCUS Orange County UpdateOrange to Green Community CaféElections and You the Voter FLAMESOrange County Scrapbook Pet PalsSports Zone & The Club The COUCH LiveHealthy Connections Hot TopicsVital Living Senior Block Orange County Gardening Press Conferences Community ConnectionsHispanic Program Block Downtown Orange CountyPublic Service Announcements Youth Speak OutInternal Use Education Videos Know Your Rights
Spanish Language ProgramsAl DiaTocando PuertasSALUDHispanic Crime PreventionLos Hispanos y la SaludSabor LatinoDomestic Violence SeminarKnow Your RightsPublic Service Announcements
Promoting Orange County’s Cultural Initiative “The arts and arts education are essential to the education of our children, a vital element of our county's economy and a powerful tool for building a spirit of inclusiveness in our community." - Orange County Mayor Richard T. Crotty
Cultural ProgramsParticipate: The Cultural AdvantageBackstage PassWinter with the WritersLIVEWIREOrlando Opera Orlando Ballet Orlando Philharmonic Music in the LibraryCinema CafeWorld of DanceBehind the Indie CameraSummer Camp Grand Finale
Community Event ProgramsBlack History Committee Awards GalaMartin Luther King Awards Zora Neal Hurston FestivalAfrican American Men’s Health SummitSisters Take Charge ConferenceCAB Annual Scholarship & Volunteer AwardsMartin Luther King Day ParadeAnnual CIT Appreciation BreakfastPrincipals Appreciation BreakfastOcoee Christmas ParadeOC Design Excellence Awards911 RemembranceHow Shall We Grow Breakfast
12 Full time employees Management & Administrative Producers, Directors, Videographers, Editors Orange TV Staff • 22 On Call Freelance Personnel • Host / Reporters • Producers, Editors, Directors - Camera Operators, Technicians, Production Assistants
Commercial Cost Current Orange TV Budget Orange TV Cost
Major “in the field” event with multi-camera production 7 production personnel 3 hour set up & 2 hour breakdown 2 days of editing Average Personnel Cost = $ 3,000 Production Requests • Reporter news story for Orange County Update segment • 3 Personnel • 1 hour set up & one-hour breakdown • 1 day of editing • Average Personnel Cost = $ 900
Studio Multi-Camera Production 7 Production Personnel 2 hour set up & 1 hour breakdown 2 days of editing Average Personnel Cost = $ 2,100 Production Requests • BCC Chamber Multi-Camera Productions • 4 Production Personnel • 1 hour set up & one-hour breakdown • No editing • Average Personnel Cost = $ 1,200
Reporter News Segment $ 900 5 - Camera BCC Chamber Production $ 1,200 Multi-Camera OTV Studio Production $ 2,100 Multi-Camera on Location (events/forums) $ 3,000 Production Cost Summary
Orange TV Sponsorship Initiative OTV has received underwriting contributions averaging $50,000 per year for each of the past four years. These funds pay for freelance staff and make possible the production of arts, information and education programming that would otherwise not be produced.
Orange TV is recognized as:- A national leader in government TV programming- One of the most cost-efficient TV stations in the U.S.- A leader in government TV innovation and quality - OTV original programs have won over 50 national awards over the past 4 years
Your Government in Action!Arts, Information & Education Station