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Businesses Embracing Bicycle Safety (BEBS)

Businesses Embracing Bicycle Safety (BEBS) . Bicycle Federation of WI Madison, WI www.bfw.org. Goals: To increase safe bicycle use and to increase knowledge of bicycle safety among employees at major employers in the Madison area.

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Businesses Embracing Bicycle Safety (BEBS)

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  1. Businesses Embracing Bicycle Safety (BEBS) Bicycle Federation of WI Madison, WI www.bfw.org

  2. Goals: To increase safe bicycle use and to increase knowledge of bicycle safety among employees at major employers in the Madison area

  3. BEBS Implements 3 goals of National Strategies for Advancing Bicycle Safety • Bicyclists will ride safely • Bicyclists will wear helmets • Motorists will share the road

  4. Components of BEBS •Education for adults at employer -Classes, articles -Bike Safety, Health Promotion, Alt. Transportation, Family Bicycling •Facilities •Measurement tool -Pre, post and control surveys •Toolkit -Provided to each site for ease of replication

  5. Educational Component • Classes: convenient location, time, and length • Variety of class topics • Newsletter articles • Bulletin board displays

  6. Facilities •Identify existing facilities at each site •Highlight where lacking •Plan improvements •Implementation

  7. Measurement Contact for further detail: Ali Dwyer at ali@bfw.org Bicycle Federation of WI: 608-251-4456

  8. Toolkit Materials: •Executive Summary •Bicycle maps of City and County •Safety fact sheets •Local and statewide bicycling information, •Commuting information/class materials •Resources list • Bikesense booklet, and more

  9. Relationships with Employers

  10. What makes a good partner? • Initial interest and willingness • Internal communication system • Established and ongoing wellness initiatives • Location • Adequate facilities • Someone on the inside who makes the connection

  11. Partners • CUNA Mutual Group * • Marshall Erdman and Assoc. * • City of Madison • WI Dept of Natural Resources • Capital Newspapers * Highlighted in more detail

  12. CUNA Mutual Group • Provider of financial services to CUs and their members • Excellent facilities

  13. CUNA Mutual Group • 3000 Employees • Corporate Health Promotions Dept.--Corporate commitment to employee health and fitness • Motivated volunteer help • Location • www.bfw.org

  14. Marshall Erdman and Associates • Design and build firm • 300 Employees • BTWW participants • Excellent facilities • Active employees

  15. Implement a similar program • Use existing contacts • Start with easy targets • Develop materials • Use local sponsors

  16. Looking for an “IN” • Human Resources department • Health promotion • Parking/transportation • Education coordinator

  17. Encourage attendance 1. Cross check schedules for conflicting events 2. Post announcements prominently 3. Frequent reminders 4. Free food or raffle prizes

  18. Bikes are fun! Ali Dwyer, Project Coordinator Bicycle Federation of WI Madison, WI

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