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Jonathan Phillip Voutier

Jonathan Phillip Voutier. Student #: 025 824 129 Submitted To: Nadia Silvani Course Code: FIS350FB Date: 01/10/2013. Airline Profile. Richard Branson is founder of the airline and president .

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Jonathan Phillip Voutier

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  1. Jonathan Phillip Voutier Student #: 025 824 129 Submitted To: Nadia Silvani Course Code: FIS350FB Date: 01/10/2013

  2. Airline Profile • Richard Branson is founder of the airline and president. • Mission statement: “To grow a profitable airline, where people love to fly and where people love to work.” • Virgin Atlantic's first flight was on 22 June 1984. The airline was set up with just one route to New York. • Virgin Atlantic’s headquarters is in the UK in Crawley, which is near London Gatwick Airport • The airline also has oversea offices in the United States, Caribbean, South Africa, Hong Kong, Tokyo, Shanghai, Delhi and Lagos • Virgin Atlantic is an independent airline, and is the second largest long haul airline in the UK and the third largest European carrier over the North Atlantic

  3. Routes • United Kingdom: Manchester, London, Glasgow, Edinburgh, Aberdeen • North America: USA and Canada – Boston, Chicago, Las Vegas, Los Angeles, Miami, New York, Orlando, San Francisco, Vancouver, Washington • Caribbean and Mexico: Antigua, Barbados, Cancun, Grenada, Jamaica, St. Lucia, Tobago, Havana • Asia: Delhi, Hong Kong, Mumbai, Shanghai, Tokyo • Africa and Middle East : Cape Town, Dubai, Johannesburg, Lagos • Australia: Sydney

  4. Partner Airlines • “If we can't fly you to your final destination, we have a friend who can.” • Air China (Beijing) • Cyprus Airways (Larnaca) • Singapore Airlines • Virgin Australia • Air New Zealand • Delta Air Lines (Canada,USA,Caribbean) • South African Airways • All Nippon Airways • Jet Airways (Mumbai) • Transaero Airlines (Moscow)

  5. We currently operate Boeing 747 and Airbus A340 aircraft. Our Fleet • Boeing 747-400 (London Heathrow Based) • Airbus A340-300

  6. Target Market • VA’s target market based on statistic shows that upper class passengers are predominately travelling on business and are male, 35 to 45 years old • Passengers in Premium Economy are split fairly evenly between travelling for business or leisure. Most of these travellers are male, average age 41 • Also those travelling on business are often doing so because their company operates an economy travel policy • Economy passengers are a much broader group, travelling mainly for leisure and evenly spread across most social economic groups and age ranges.

  7. Why Virgin Atlantic? • VA operates a two class system: Upper Class and Economy class, which is segmented into Premium Economy a full fare separate economy cabin and Economy covering all other coach/economy fares. • VA operates a frequent flyer programme, flying club to encourage loyalty in existing flyers; offering miles which can be exchanged for free flights and other rewards, flying club members are rewarded with a swarm of other benefits.

  8. Competitors • Competitors to Virgin Atlantic are British Airways, American Airlines, Continental, Delta and United on long haul routes and even Cathay Pacific to routes towards the Far East. Advantages • VA has successfully used branding to develop perceptions of a corporate personality, offering a unique combination of service elements and attributes, which serve to set themselves apart from the competition. • In other words, they have developed a ‘service brand’ symbolising both individualistic attributes and quality of service.

  9. Uniforms • http://www.virgin-atlantic.com/gb/en/the-virgin-experience/fitfoo/our-people/watch-the-trailer.html

  10. Works Cited • "Everything You Need to Know." About Us. N.p., n.d. Web. 30 Sept. 2013. • "Destination Guides." Worldwide Flights. N.p., n.d. Web. 30 Sept. 2013. • "Our Fleet." Our Aircraft. N.p., n.d. Web. 30 Sept. 2013. • "Our Codeshare Partner Airlines." Our Codeshare Partners. N.p., n.d. Web. 01 Oct. 2013. • "Watch the Trailer." Worldwide Flights. N.p., n.d. Web. 01 Oct. 2013.

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