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NEXTMobile 2.0 Sponsorship Opportunities

NEXTMobile 2.0 Sponsorship Opportunities. Why mobile? Why now?. Mobile phones have become A new media channel A new marketing channel The most personal technology connecting content providers, brands, and marketers with consumers

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NEXTMobile 2.0 Sponsorship Opportunities

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  1. NEXTMobile 2.0 Sponsorship Opportunities

  2. Why mobile? Why now? • Mobile phones have become • A new media channel • A new marketing channel • The most personal technology connecting content providers, brands, and marketers with consumers • The largest global mass media market – One Billion phones worldwide

  3. 40% 38% Percent of U.S. Mobile Subscribers 35% Using Services in August 2006 30% 25% 20% 15% 15% 12% 10% 9% 10% 7% 5% 4% 5% 3% 2% 0% IM Txt Browsed Purc Ring Photo Msg Pers Email Purc Game Purc Image Work Email Multi-Media Non-Voice Usage Is Significant Browsing on mobile has become a viable channel for media Source: m:metrics 200M US Subs

  4. Mobile Browsing Is Growing 54% Annually 40 35 30 25 Subscribers in Millions 20 15 10 5 0 Jul-06 Oct-05 Jan-06 Apr-06 Mar-06 Feb-06 Jun-06 Sep-05 Dec-05 Nov-05 Aug-06 May-06 U.S. Mobile Subscribers Using Browser for Info, Entertainment, Messaging Subscribers in millions Source: m:metrics

  5. Mobile Browsing Is Frequent And Demographically Attractive Majority of active users turn to mobile weekly for news and information Mobile Data Subscriber Stats: • Educated urban audience • 80% College Degree • 32% Professional & Management • Comprises highest disposable and per capita income DMA’s • 70% - $75k+ HHI • Avg. Age: 30 • Skews slightly male Source: m:metrics

  6. NEXTMobile 2.0 Content 2 The sites will launch with the content: News: Local, National, Irresistible Weather Sports Entertainment Soon to be added: Slideshows, Surveys & Video 1 1 • Sample viewable area of the homepage – will vary by phone/carrier. • Sample of all content available from the homepage. 2

  7. NEXTMobile 2.0Sponsorship Opportunities • Web Site Mobile Branding Opportunities • Mobile promotional sponsor branding • Mobile launch/sign-up page presence • Mobile Sponsorship Opportunities • Rotating Banner Ads With Text • Rotating Text Ads • Splash Page • Click To Call Available on Splash Page • Ad Reporting Available

  8. Web Site Opportunity Mobile promotional sponsor branding • Logo on ads throughout the site promoting the Mobile product

  9. Web Site Opportunity Mobile launch/sign-up page presence

  10. Mobile Opportunities Rotating Banner Ads With Text Link Banner ads can be accompanied with a text link. This ad’s text link is “Buy Movie Tickets!”. Text links with Banner ads are limited to 20 characters. Banner ads with text links can click-through to the client WAP site or to a Splash page.

  11. Mobile Opportunities Rotating Text Ads Text ads appear at the bottom of the index/category pages: Front page News Weather Sports Entertainment Text ads are limited to 50 characters Text ads can click-through to the client WAP site or to a Splash page. Text ads will usually be separated from the content on each site with different background colors. You cannot change the text color, font size, typeface, etc.

  12. Mobile Opportunities Splash Page* W/ Click To Call Option If advertisers don’t have a WAP site to link to we can create a Splash page. Splash page can include: Banner logo at the top of the page Headline Text (up to 200 words) One additional image per page Click to Call! * Splash page needs 5 business days for production after mock up is approved by the client.

  13. NEXTMobile 2.0 How To Sell – Best Practices Package The Buy On-Air branding of the Mobile product Web Site branding of the Mobile product Mobile product ad placement Multi-Level Mobile Sponsor Opportunities Homepage Banner w/text rotation Text ad rotation Section Index/Category Banner w/text rotation Text ad rotation Linking Client WAP site Splash page w/Click to Call

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