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Jennifer McKeever, Airporter Joint Product Development Workshop Derry City Council 5 th February 2013

Jennifer McKeever, Airporter Joint Product Development Workshop Derry City Council 5 th February 2013. In business since 1996, currently carrying 80,000 passengers per annum Want to capitalize on reinvented city, positive interest and excellent City of Culture PR

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Jennifer McKeever, Airporter Joint Product Development Workshop Derry City Council 5 th February 2013

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  1. Jennifer McKeever, Airporter Joint Product Development Workshop Derry City Council 5th February 2013

  2. In business since 1996, currently carrying 80,000 passengers per annum • Want to capitalize on reinvented city, positive interest and excellent City of Culture PR • How to attract new customers AND offer new products to existing customers?

  3. How to build new products? - 2012

  4. Use good partners that you know are “on message”

  5. Confidence: its time for us to show confidence in our own destination and businesses • Quality: choose good partners to show off the best we have to offer • Co-operation: collective success = individual success!

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