Measure 40 Drive Safely Campaign 13.6.2012 Katerina Oktabcova Usti nad Labem Municipality

1. Measure 40 Drive Safely Campaign 13.6.2012 Katerina Oktabcova Usti nad Labem Municipality

2. Background and Objectives • Health consequences of traffic accidents in the city area every year significant. • It is therefore to deal with transport safety, from road safety deficits to behaviour issues of drivers, in order to reduce the number of killed and injured people. • Objectives: • Influence behaviour of drivers through preventive traffic education • Increase awareness on traffic issues • Reduce the number of traffic accidents

3. Measure overview • Tasks • 4.15 Drive Safely Campaign • Launched in M41 • DEMO task • Public campaign to eliminate dangerous behaviour of drivers and increase awareness about road safety issues

4. 4.15 Drive Safely Campaign To raise awareness about causes and condequences of traffic accidents • Public events (safe trips to schools, half-marathon) • Traffic training (equipment and training materials for local traffic court for children) • Workshops with students and seniors • Educational materials • Promotion in local media (newspaper, local TV, radio, web) • International conference on Safe Transport Infrastructure

5. Traffic education of children • Children participated in knowledge tests • 23 questions on basic traffic rules • Children, who failed in the test, were asked to participate in the traffic court education with CIVITAS presents awarded to successful students • 939 children from 30 schools and 1 children's camp participated in the testing • Almost three quarters of the children’s results reached ‘excellent’ or ‘good’ standard at thefirst attempt • all children were successful in the end

6. Information brochures with road safety tips • Pedestrians • Drivers • Cyclists • PT users

7. Results • attention drawn to issues of safe driving in the city and road safety in general • all 4th grade children in the city participate in traffic education • well received by city residents • should be periodically repeated to gain long-term impact and to influence behavior of road users

8. Budget and costs • Purchases • Promotional materials for the campaign • Training materials (brochures and traffic tests) • CIVITAS gifts for children • Equipment for traffic education (traffic games and puzzles, flipchart with traffic-themed magnets, colorful stationery, carpet with roads, intersections and pedestrian crossings, etc.) • Outdoor equipment for the traffic court (wooden traffic signs and several new bicycles with adequate cycling gear) • Safety gadgets (reflective accessories, safety vests, stop disks, etc.) • Budget 17 000€ • Actual costs cca 16 500€

9. Evaluation • Evaluated together with the measure 49 Road Safety Measures • One of the priority measures • Indicators: • Awareness level - from public questionnaires • Acceptance level - hidden speed control at unusual spots; objective vs. subjective method • Traffic rules violation level – data from the Municipal Police, speed control • Injuries and death caused by traffic accidents - road accident databases of the Police of the Czech Republic, 2009 – 2011

10. Event • Date • Location • Speaker Thank you! Katerina Oktabcova CIVITAS Archimedes Ústí nad Labem Municipality katerina.oktabcova@mag-ul.cz www.usti-nad-labem.cz/civitas