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TUTORIAL 3 TESTING THE COMMERCIALIZATION STRATEGY

TUTORIAL 3 TESTING THE COMMERCIALIZATION STRATEGY. Part 2 - Steps to enter the fixed production costs, capital budget, research schedule, and indirect costs. USING THE SLIDE PRESENTATION.

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TUTORIAL 3 TESTING THE COMMERCIALIZATION STRATEGY

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  1. TUTORIAL 3TESTING THE COMMERCIALIZATION STRATEGY Part 2 - Steps to enter the fixed production costs, capital budget, research schedule, and indirect costs.

  2. USING THE SLIDE PRESENTATION • This slide presentation is fully interactive. Although it has been pre-programmed to advance automatically, you may override these times by using your mouse. • Pressing the right mouse button will pause the program and provide you with a menu which allows you to expand the view of the slides to Full Screen and move backwards or forward through the slides. • Alternatively you may click on the scroll bar on the right of the slide to move forwards or backwards through the slides.

  3. What You Will Learn • After completing Part 1 you will be able to enter the sales and variable production costs for your new product. • After completing Part 2 you will be able to enter the fixed production costs, a capital budget, the research schedule, and indirect fixed costs. • After completing Part 3 you will be able to test the financial feasibility of the Commercialization Stage and enter the financing plan.

  4. Steps to Test the New Product Strategy Step 1 Test the viability of your product concept Step 2. Develop and test your Pre-production strategy Step 3. Develop and test your Commercialization strategy

  5. TABS IN THE NEW PRODUCT TEMPLATE Welcome - This tab links the New Product Template to the Online Course Menu - This tab provides a menu to help navigate through the New Product template as well as links to these tutorials. Concept - This worksheet will test the feasibility of your new product concept. Prototype - This worksheet will test the feasibility of your Pre-production strategy. Full Production - This worksheet will test the feasibility of your Commercialization strategy. Summary Statements - Provides a series of proforma financial statement summaries.

  6. HOW TO SET UP PROTOTYPE WORKSHEET You may work directly in the Full Production worksheet or use the menu found in the Menu tab to help enter the data. Step 1 Enter the sales and variable production costs Step 2. Enter the fixed production costs Step 3. Enter the capital budget Step 4. Enter the research and I.P. costs Step 5. Enter the indirect costs Step 6. Check the Cash Flow and enter the financing sources Step 7. Enter the details of any new loans

  7. 1 2 In the Menu pageclickFixed production costs. This will take you to the Full Production worksheet. Click on CONTRIBUTION SUMMARY in the Full Production Stage Navigation System FIXED PRODUCTION COSTSFollow the Numbered Orange Dots to Enter the Fixed Production Cost Data

  8. 3 Enter the Fixed Production Costs for each year of the of the Commercialization Stage. Initially, make the costs the same for each year. Later you can change the values. You may enter data into any of the blue shaded areas. Enter the Fixed Production Costs for the Commercialization Stage

  9. 2 1 To return to the Full Production Stage Navigation System press the <CTRL><HOME> keys on your computer. (Press the <HOME> key while holding down the <CTRL> key. Click on CAPITAL BUDGETS in the Full Production Stage Navigation System CAPITAL BUDGETSFollow the Numbered Orange Dots to Enter the Capital Costs.

  10. 3 Enter the Capital Purchases for each year of the of the Full Production Stage. You may enter data into any of the blue shaded areas. Enter the Capital Purchases for the Commercialization Stage

  11. 4 5 Enter the Capital Disposals for each year of the of the Full Production Stage. You may enter data into any of the blue shaded areas. Enter the Amortization Rate. Enter the Capital Disposals for the Commercialization Stage

  12. 2 1 To return to the Full Production Stage Navigation System press the <CTRL><HOME> keys on your computer. (Press the <HOME> key while holding down the <CTRL> key. Click on RESEARCH SCHEDULE in the Full Production Stage Navigation System RESEARCH AND I.P. COSTSFollow the Numbered Orange Dots to Enter the Research Costs.

  13. Enter the I.P. activities and their associated cost in each year of the Full Production Stage. 4 3 5 Enter the source and amounts of any research grants. Enter the Research activities and their associated cost in each year of the Full Production Stage. Enter the I.P. Costs, Research Costs and Research Grants For Each Year of the Commercialization Stage

  14. 2 1 To return to the Full Production Stage Navigation System press the <CTRL><HOME> keys on your computer. (Press the <HOME> key while holding down the <CTRL> key. Click on SALES & EXPENSES SUMMARY in the Full Production Stage Navigation System INDIRECT FIXED COSTSFollow the Numbered Orange Dots to Enter the Indirect Fixed Costs.

  15. 3 Enter the Indirect Fixed Costs for each year of the of the Full Production Stage. Initially, make the costs the same for each year. Later you can change the values. You may enter data into any of the blue shaded areas. Enter the Indirect Costs for the Commercialization Stage

  16. What do you want to do next? Repeat The Tutorial End The Tutorial

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