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Strategy Tutorial Mission

Strategy Tutorial Mission. Business Mission Session outlines. Appreciate the importance of mission Identify the elements of a well crafted mission Identify the benefits of a mission statement Establish the means to develop and define business mission Application via case study. ?.

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Strategy Tutorial Mission

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  1. Strategy TutorialMission

  2. Business MissionSession outlines • Appreciate the importance of mission • Identify the elements of a well crafted mission • Identify the benefits of a mission statement • Establish the means to develop and define business mission • Application via case study

  3. ? Here’s a What is the value of a mission statement?

  4. Ultimately, mission is the answer to the question… ‘What, exactly, is your business about?’

  5. A mission statement Testifies What the BUSINESS is, Why it exists, what it will do and what it hopes to achieve

  6. ? What does a good mission statement look like

  7. Market Product Desired range Desired niche Benefits Sustainable Innovation Needs served Values What They Should Include Aspirations

  8. Mission Statement Analysis Mission Business Goals Stakeholder Goals Opportunity Market conditions Challenges And Risks Capabilities Competencies Resources Architecture Values

  9. Some afterthoughts A mission statement articulates what a business or new venture aims to achieve to create a ‘new world’

  10. Business PurposeTutorial Case Study • IKEAs Mission! See the full case; IKEA’s Mission

  11. Meeting Consumer Needs • How well does IKEA’s mission complement its vision? • Does it state what the core purpose of the business is • Is it realistic in terms of opportunity and the capabilities required to exploit it • Does it drive operational and creative practices? • Does it foster stretch in the business ? • Are you able to improve your mission?

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