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Elements of the International marketing plan

Elements of the International marketing plan. Elements of the marketing plan. What business are you in? Make sure that you are clear about your business objectives. Why export? What are your reasons for exporting and the role that exports are expected to play in your business.

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Elements of the International marketing plan

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  1. Elements of the International marketing plan

  2. Elements of the marketing plan • What business are you in? • Make sure that you are clear about your business objectives. • Why export? • What are your reasons for exporting and the role that exports are expected to play in your business

  3. Elements of the marketing plan • 1.The target market research • 1.1 Market profile • Target market is that part of the country interested in buying a particular product or service • 1.2 Competitor analysis • Who else offers similar products or services and what their strengths are? • 1.3 Customer profile • Who is buying the product or service?

  4. Elements of the marketing plan • 2.The Target Market Strategy • 2.1Market objectives (S.M.A.R.T.) • 2.1.1 Product identity • Product analysis (core, tangible, augmented) • 2.1.2 Pricing strategy • Premium, Parity, Penetration • 2.1.3 Promotion techniques • Price & Availability of local advertising or promotional facilities • 2.1.4 Sales and distribution

  5. Elements of the marketing plan • 3.Stakeholders analysis • 3.1What types of professional assistance or partners might be useful? • 3.2What contacts does the company already have in the target market? • 3.3Should the company seek to develop a relationship with in-country professionals such as lawyers or tax advisors, joint venture partners, investors or RgD partners? • 3.4Are there potential partners in New Zealand who can assist with the venture? • 3.5 What NZ Government support is available?

  6. Elements of the marketing plan • 4. Market Entry • 3.1 Political characteristics • 3.2 Business environment • 3.3 Entry strategy

  7. Elements of the marketing plan • 3. Implementation & Tracking

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