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SADDLEBACK COLLEGE INTERNATIONAL BUSINESS Marketing Plan

SADDLEBACK COLLEGE INTERNATIONAL BUSINESS Marketing Plan. Presented by: Annabelle Toledo Jordan Piper. PROGRAM MISSION/VISION. Define itself as a competitive and highly advanced model program.

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SADDLEBACK COLLEGE INTERNATIONAL BUSINESS Marketing Plan

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  1. SADDLEBACK COLLEGE INTERNATIONAL BUSINESSMarketing Plan Presented by: Annabelle Toledo Jordan Piper

  2. PROGRAM MISSION/VISION • Define itself as a competitive and highly advanced model program. • Provide competencies, coursework, and experiences to prepare students for international business careers.

  3. PROGRAMGOALS • Prepare students • State approval for AA degree • Create additional distance courses • Add new successful target markets • Increase number of professors • Enhance the International Business curriculum • Assess international trade needs of the community

  4. SITUATION ANALYSIS(Internal)

  5. SITUATION ANALYSIS(External)

  6. TARGET MARKETS • Degree in Business Field or IB Certificate • Enhance prior business background • Learn international business trade

  7. EMERGING MARKETS • Employees with international business focus • International students

  8. MARKETING STRATEGIES • KSBR 88.5 • Zip Track Flyers • Business Club Meetings • High School Day • Local Businesses and Organizations • Web Site

  9. IMPLEMENTATION PLAN • Highly Visible Web Site • Zip Track • Alter Zip Track Flyer • Attend Local High Schools/College Fairs • Enhance Modes of Delivery

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