1 / 2

Timing : 4/16 – 5/27 (6 weeks) ; Shop ‘n Save Cardinals Day, Saturday 5/31/14

Shop ‘n Save Day at the Ballpark with Coke and St. Louis Cardinals. Timing : 4/16 – 5/27 (6 weeks) ; Shop ‘n Save Cardinals Day, Saturday 5/31/14 Program Elements: Wainwright Replica Batting Practice Jersey : for all kids 15 & under attending game with ticket

lora
Download Presentation

Timing : 4/16 – 5/27 (6 weeks) ; Shop ‘n Save Cardinals Day, Saturday 5/31/14

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Shop ‘n Save Day at the Ballpark with Coke andSt. Louis Cardinals • Timing:4/16 – 5/27 (6 weeks) ; Shop ‘n Save Cardinals Day, Saturday 5/31/14 • Program Elements: • Wainwright Replica Batting Practice Jersey: for all kids 15 & under attending game with ticket • Sweepstakes tied to Core Shopper: Win a “Family Fun Pack” to the Coca-Cola and Shop ‘n Save Day at the Ballpark • (1) Grand Prize: Cardinals Memorabilia, 8 game tickets, 8 “Free hotdog and a Coke” vouchers • (10) 1st Prizes: 4 game tickets, 4 “Free hotdog and a Coke” vouchers • Shop ‘n Save HQ ticket package: • 160 terrace reserve tickets with 160 “Free hotdog and a Coke” vouchers for Shop ‘n Save employees • Cardinals All-Star Suite for Shop ‘n Save headquarters management team (20 tickets) • Honorary First Pitch: Shop ‘n Save representative will throw out the first pitch, with one guest to accompany him/her on the field. • Merchandising/Marketing Assets: • Marketing: Sweepstakes messaging on SNS facebook, SnS website promo page and ad blocks (1-2) • Display: 5 week themed display linked to SNS ad calendar. See attached.Sweepstakes will be text to win at display. • Signage: Customized, St. Louis Cardinals thematic messaging, informing shoppers about the jersey gift and family pack sweepstakes POS Needs Update • Key Benefits: • Deliver profitable incremental sales via consumer marketing program • Deliver on Supervalu’s “Neighborhood” play to win by providing shoppers with use of local assets

  2. Shop ‘n Save Day at the Ballpark St. Louis Cardinals – Phase 1 • Thematic Display Shopper offers: • Wk of 4/16 • 12pks/8pks 4/$11 (200cs) • Powerade B10G5F (40cs) • 2 Liters (30cs) • Wkof 4/23: • 20pks 2/$11 (200cs) • Powerade 32oz .79 (40cs) • Sixers $1.99 (20cs) • Wk of 4/30: • 20pks (200cs) • Powerade 32oz B10G5F (50cs) • 2 Liters (20cs) • Wk of 5/7: • 20pks 2/$11 (200cs) • 12pk Flavors 3/$9 (50cs) • Powerade8pk $3.99 (20cs) • 2 Liters (40cs) • Wkof 5/14 • 20pks 2/$11 (200cs) • Powerade 32oz .69 (80cs) • 2 Liters (30cs) • Wkof5/21 • 12pks/8pks 4/$10 (200cs) • Powerade 32oz .69 (80cs) • 2 Liters (30cs) SVU Wk8, 9, 10, 11 POS POS Needs Update SVU Wk 12, 13 POS

More Related