Attracting New members to your Club 吸收新會員

Attracting New members to your Club吸收新會員 JAMES LIN, DTM LGM D-67 2007-2008 Club Officers’ Training 主講人：林義雄 D-67 推廣副總會長

LGM’s duties • Club: 1. Increase club numbers 增加分會數目 2. Assist the weak clubs 拯救弱勢分會 • Member: 1. Increase membership 增加會員數目 2. Keep the existed members 留住原有會員 • Officer: 1. Club dues-renewal report會費繳交報告 2. Club-officer list report 呈報新任幹部名單 3. Area’s Club visiting report 呈報分會訪視報告 • Marketing strategies and activities推廣策略與活動 1

Questions問題 • Question 1 Do you benefit from the educational programs of Toastmasters ? 你是否從演講會的教育節目獲得好處？ • Question 2： Are you involved in membership building activity？你是否親自參與招募新會員活動？

Yearly analysis of D-67Steve: 1-5-1-10/Club

2007-2008 District Governor’s Award總會長最佳執行獎1, 5, 10, 20 / Area • Build at lease one new club 創立最少1個新分會 • At least 5 ACs 最少5個高級溝通員 • At least 10 CCs 最少10個合格溝通員 • At least 20 New Members最少20個新會員

Why Build Membership?招募會員的原因

Four Steps for Building Club Membership招募會員的四步驟： • Find prospects 尋覓潛在的會員 • Make every meeting great 創作每次例會都很精彩 • Help them decide to join 鼓勵他們決定加入 • Start them off right 讓他們開始參加活動

1. Find prospects尋覓潛在的會員 Prospecting… 調查… 1). The process of finding people in need 尋找需要接受幫助者的步驟 2). 1/3 prospects become member 1/3的潛在會員會加入成會員

Youare the key 你就是關鍵人物 1). Word-by-mouth 口說宣傳 2). 2 modules: Finding new member for your club & closing the sale 3). Speechcraft 演講技巧訓練節目

2. Make every meeting great !舉辦很精彩的例會1). 會議進行順利且準時開始與結束2). 幹部儘責，會員瞭解節目的責任並事先準備以達成任務3). 演講皆依基本與進階手冊進行4). 會員都熱心及喜愛參加會議 5). 安排即席問答與其他活動6). 具有正面性與幫助性的講評

UseThe Moments of Truthto analyzeyour club運用關鍵時刻原則去分析你的會

The Moments of True關鍵時刻 • First impressions 第一印象 • New member orientation新會員環境介紹 • Fellowship, variety and communication 會員間關係多樣性與溝通 • Program planning and meeting organization 節目計畫與會議結構 • Membership strength 會員實力 • Recognizing accomplishment 對會員成就的肯定

3. Help them decide to join鼓勵他們決定加入Key:1. Help them to discover their needs by listening & questioning用傾聽及發問方法幫助他們發現他們的需求2. Solving their needs or problems by introducing Toastmasters介紹演講的節目可以解決他們的需求及困難

CLOSE the Sale !該收盤了！Key: C.L.O.S.EC—Compare 比較L—Lose 損失O—Opinion 意見S—Story 故事E—Example 例子

4. Start Them Off Right讓他們開始參加活動 • Tell them about Toastmasters 介紹演講會的資訊 • Coach them to excellence 訓練成為優秀會員 • Induct them with flair 舉辦莊嚴的宣誓入會儀式 • Get them involved 讓他們參與活動

Provide Incentives for Members提供會員獎勵以鼓勵招募會員 • Have a membership contest 招募競賽活動 • Set membership targets 設訂招募會員目標 • Organize a committee組織委員會 • Reach out to prospects 向外拓展尋覓可能性的會員 • Publicize your success 宣傳你的成就 • Reward performers 獎勵別人

Members Building Contest • Individual member recognition Annual contest:5, 10, 15 • Club recognition: Smedley Award : Aug. 1 – Sept 30 Talk up Toastmasters: Feb. 1-March 31 Beat the Clock: May. 1- June 30

Group discussion • Where you can find prospective members? 那裡可以找到潛在會員呢？ • Who are your prospects？誰是你的潛在會員呢？

Commitment / Club Your Club Name: __________ Your Area Number: ________ Your Division: _____________ Signature: _______________ (By president or MVP)

Thank You James Lin, DTM LGM 2007-2008 District 67 Toastmasters International

Attracting New members to your Club 吸收新會員