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GOAL #1 – Increase individual and institutional memberships

GOAL #1 – Increase individual and institutional memberships. DRAFT – 10/05/10– V1. OBJECTIVES. Message. TACTICS. MEASURES. Solicitation through each member school's coordinator.

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GOAL #1 – Increase individual and institutional memberships

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  1. GOAL #1– Increase individual and institutional memberships DRAFT – 10/05/10– V1 OBJECTIVES Message TACTICS MEASURES Solicitation through each member school's coordinator. MSG #1.1.1- Sending a personal solicitation regarding CASE membership benefits, inquiring about whether the membership would benefit recipient and others at their school. OBJ #1.1 - Increase professional memberships by X% among individuals across all institutions. • # of professional memberships Incentivize membership by offering a drawing for a free conference registration to those who recruit at least one new professional member from their respective schools? (This will need discussion.) CASE board members call membership coordinator for schools that have not renewed their membership. (send an email or postcard letting them know that we're planning to call?) depending on number -- use past board members. OBJ #1.2 - Increase institutional memberships by X% by renewing lapsed memberships MSG #1.2.1- Contacting institutions via email, mail, or phone with a “We want you back” message. • # of returning memberships OBJ #1.2.1 - Increase institutional memberships by X% by contacting institutions that have never joined Current members serve as ambassadors to other schools in their geographic area. Could start with board members as ambassadors. • # of new institutional memberships MSG #1.2.2 – Contacting institutions via email and/or phone with a “CASE can benefit your school” message. OBJ #1.2.2 - Increase institutional memberships by X% by contacting 2-year colleges and independent schools Reach out to current members from these types of schools to get them to be ambassadors to other similar schools that are not members • # of 2-year and independent school memberships Use our joint conference in Chicago to perhaps lure back institutions that go to DV because of its size. If they know they'll have this chance every few years, maybe we can get them back? OBJ #1.2.3 - Increase institutional memberships by X% by contacting institutions within District VI who belong to another district? MSG #1.2.3 – Contact institutions via email to “Come to joint DVI and DV conference to see us again?” • # of institutional memberships transferring districts

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