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CHAPTER 2

CHAPTER 2. Corporate Strategy. Strategy!. A high level plan to achieve a goal under conditions of uncertainty . (Wikipedia) A desired outcome Gaining market share Outperform competitors Cost, quality and time to market. Chapter 2- Corporate Strategy.

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CHAPTER 2

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  1. CHAPTER 2 Corporate Strategy

  2. Strategy! A high level plan to achieve a goal under conditions of uncertainty.(Wikipedia) • A desired outcome • Gaining market share • Outperform competitors • Cost, quality and time to market

  3. Chapter 2- Corporate Strategy • Business Process- Examine Value Chain Model • Pressures • Responses • Global Flatteners

  4. 1.1 Business Processes • Business Process- related activities that produce a product or a service of value to the organization

  5. An organizations business process can create a competitive advantage…. if they can innovate or execute better than its competitors.

  6. Examples of Business Process • Accounts Collection • After Sale follow-up • Managing packing, storage, and distribution

  7. Business Process Management • Optimize • Manufacturing and logistics process • Marketing and innovation • Individual work

  8. Business Process Re-engineering • Radical redesign of org. BP that is intended to improve the efficiency and effectiveness of these processes

  9. Business Pressures

  10. Business Pressures and Organization Responses • To remain competitive companies must react fast to problems and opportunities that arise from extremely dynamic conditions.

  11. Business Pressure • 3 main pressures • Technological • Market • Societal/ Government

  12. Market Pressures The Global Economy and Strong Competition The Changing Nature of the Workforce Powerful Customers

  13. Societal/Political/Legal • Social Responsibility • Manufacturing sustainability • Distribution • Humane working conditions • Government Regulations

  14. Porters Value Chain The value chain can identify specific activities where companies can use competitive strategies for greatest impact.

  15. Primary Activities • Inbound logistics • Operations • Outbound logistics • Marketing and Sales • Customer service

  16. Support Activities • Accounting, Finance, Management • Human Resources • Product and technology development • Procurement

  17. Organizational Response • ERP • Fulfillment Automation • Ecommerce • CRM

  18. Organization Response • Collaborative Workflow software • Intranet • On-Demand, Mass customization • Strategic Systems • Dashboards • Business Intelligence • Expert Systems

  19. Thomas Friedman • Speaking to Yale University

  20. Globalization • Friedman’s Ten Flatteners • Fall for the Berlin Wall • Netscape goes public 1995 • Development of work-flow software • Uploading • Outsourcing • Offshoring • Supply chaining • Insourcing • Informing • The Steroids

  21. Globalization • Friedman’s Ten Flatteners • Fall for the Berlin Wall- Global Market • Netscape goes public 1995 • Informing • Development of work-flow software • Outsourcing • Offshoring • Supply chain-ing • Insourcing • The Steroids

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