1 / 19

Social Media Networking

Social Media Networking. Loosely based on: The New Community Rules: Marketing on the Social Web. First and foremost, It is networking. It is not about keeping score It is not about what someone can do for you

lorene
Download Presentation

Social Media Networking

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media Networking Loosely based on: The New Community Rules: Marketing on the Social Web

  2. First and foremost, It is networking • It is not about keeping score • It is not about what someone can do for you • “The way to get everything you want out of life is to help enough other people get what they want.” Zig Ziglar

  3. Business Development - Marketing professionals say it’s a must • Why? • No matter what a business does, a digital conversation is happen about it. • Our choices are to be • Be involve • Bury our heads in the sand

  4. What do we gain? • We make contacts • We influence the conversations • We control image • We control relevance of the negative

  5. Must have a strategy based upon AMEC strategic plan • As a group or company it must be unified • Peoples use must support the company plan • Must set goals (SMART) S = SpecificM = MeasurableA = AttainableR = RealisticT = Timely

  6. Potential Goals • Gain market intelligence • To minimize influence of competitors • To minimize detractors (reputation management) • Create public awareness • Establish relevance and / or become the thought leaders • Networking

  7. Strategic Considerations • What is the target market? • What sites do the targets frequent? • What networks are they in? • What tools and services do they regularly use? • What content do they want or need?

  8. Properly done this requires • Time • Creativity • Communications skills • Dedication to the task

  9. So what is out there? As of August 2009 there were 99 different social networking sites with a multitude of different purposes with varying levels of skill required to use them.

  10. Social Networks (Goals-Networking, intelligence, reputation management,..) • Myspace-started by musicians, music file friendly • Facebook-started by college students, allows link sharing but not music • Linked In-professionals, allows some file sharing, groups, event post and lots of widgets

  11. Blogging (Goals-Thought leadership, public awareness, reputation management, …) • Various different available sites • Wordpress • Movabletype • Typepad • Sites range from free to expensive • Most use Wysywig editor to make user friendly and have RSS (really simple syndication) • Sites to find blogs (technorati and others)

  12. Micro-blogging (Goals-networking, reputation management, …) Twitter is the primary miro-blogging format available.

  13. News sites (Goals-networking, thought leadership,…) • News is posted by users • Usually stories rankings are based on • Hits • Votes • Most prominent sites: • Digg • Reddit • Mixx

  14. Human Edited Sites (Goal-thought leadership) • People post answers and info for public use • Ability to post can be controlled • Some of sites review post for quality • Editor positions highly sought after • Site types include: • Yahoo answers • Wikipedia

  15. Book Marking Sites (Goals-networking and thought leadership) • Delicious.com • StumbleUpon.com • Mento.com • Twine.com

  16. Photo and Video Sharing (Goal-networking) • Flicker • Youtube • Photobucket Many more including pod cast sites

  17. Things to Remember • Etiquette is critical • Each form and site has unique culture • Generally speaking • If you wouldn’t do it face to face DON’T • Altruism is important • Honesty about your purpose

  18. Know the community • Know what they think is important • Learn the rules

  19. Contribute consistently • Plan to give more than receive • BE GENUINE • Once it is out there, you know longer have control of it

More Related