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Executive Viewpoint Trends and opportunities for tomorrow’s mobile PC

Explore the evolving landscape of mobile PCs, from mainstream tablets to innovative hardware, and discover key opportunities for differentiation. Learn how new designs are personalizing and enhancing performance, driving the future of mobile computing.

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Executive Viewpoint Trends and opportunities for tomorrow’s mobile PC

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  1. Executive ViewpointTrends and opportunities for tomorrow’s mobile PC Bill Mitchell Corporate Vice PresidentWindows Client Microsoft Corporation

  2. Session Outline • Core Mobile PC Platform Message • Today • Mainstream Tablets and “Experience Pack” • Tomorrow • Longhorn Mobile Features + Innovative Hardware = Opportunities to differentiate • Beyond • New Designs Get Personal and Redefine Performance • Call to Action and Links

  3. 300M 250M 200M 150M 100M 50M 0 PC Market Analysis WW Notebook Units: Average 15% Growth WW Desktop Units: Average 4% Growth Source: Gartner 03/2005

  4. Going MobileIDC Mobile PC Segments 2004 Market share 2006 Market share 2008 Market share Ultra-Mobile 0 to 1 spindle 5-8” screenUnder 2 lbs. Consumers, Mobile Professionals CAGR (04-08): 40% CY’08 Market Size: 2.5M 3% 0% 1% Personal Technology Barriers Ultra-Portable Single & Dual spindle 10-12” screen 2-4 lbs. Mobile Professionals, Information Workers CAGR (04-08): 51.4% CY’08 Market Size: 28.4M 7% 17% 31% Mobile Engineering Barriers Information Workers and Consumers CAGR (04-08): 22% CY’08 Market Size: 51M Thin and Light Two-spindle 14-15” screen 4-7 lbs. 63% 63% 56% Accessible Information Workers and Consumers CAGR (04-08): -11% CY’08 Market Size: 8.9M DT Replacement Two & Three spindle 14-17” screen 7-12 lbs. 30% 19% 10% Transportable Data source: IDC

  5. Business User Scenario Consumer Scenario Battery Life Wireless File Sharing Email Anywhere Instant Message Quick Access to Data Take Notes Movies & Music Entire school day or day of errands Homework projects From the couch Side chat during lecture In between class or errands In class In the car Entire day of meetings Transfer files to mtg. participants At the airport Side chat during meeting While dashing to meetings In meetings On the plane Mobility Spans Business, Consumer And LifePCs will become “personal” like Mobile Phones

  6. Barriers To A Mobile PC Per Person

  7. Mobile PC Gets Personal Tablet as a Feature Mainstream Mobility Mobile PC-Per-Person >100M PCs Evolution Of the PC Goals Hardware Platform V1 Tablets Thin and Light Ultra-Portable Ultra-Mobile Software Platform XP Tablet PC Ed. Tablet PC 2005 Longhorn Longhorn+

  8. Fujitsu T4000 Gateway M275 Toshiba R15/M4 Averatec C3500 Acer C300 HP TC4200 Tablet As A Feature Shift Perception Broaden Retail Availability Reduce Cost Enhance Functionality

  9. Ink Art 1.3 Ink Crossword Media Transfer Energy Blue Theme Pack & Windows Media Player Skin Snipping Tool Tablet As A FeatureSix great ways to stay organized and get inspired

  10. demo Tablet PC Experience Pack

  11. Ultra-portable = ultra-personal • Full-function PC • Light enough to carry and use • Face-open with pen and touch, for instant use • Long battery life Mainstream Mobility

  12. More Places and Scenarios More Available • Easy and secure networks discovery, join, and usage • Reliable, performing wireless • PC adapts automatically to switching network • Seamless connection to external display or projector • Single sync experience for data and devices • Mobile Media and Entertainment • Better Battery Life • Auxiliary Display • Fast Startup • Natural Input/Output • Touch Screen • Secure Boot Longhorn Mobile Value Opportunities to Differentiate • Innovative mobile PC form factors • High-end Graphics • Auxiliary Displays • Touch Screens • High-resolution/Wide screen displays • Ambient light sensors • Array microphones • TPM 1.2 • Wireless Peripherals • Integrated Bluetooth

  13. LH Fast Access Instant Aux Display Full Windows Resume from Sleep (LH Default) …from memory 2 seconds …from disk 10 seconds Boot 15 seconds

  14. LH Fast Access Options

  15. demo Longhorn Mobile Features

  16. Carry-everywhere form factor • Rich, natural interaction • All-day battery life • Always-connected/always on • Affordable - $500-$800 Mobile PC Per Person

  17. Call To Action • Join us on our progression • Doesn’t mean larger mobiles go away • They become the new desktop • Make your PCs • More personal • Longer lasting • Rich in different modes • Connected • Work on scenarios with us • Connecting your life

  18. Contact UsMicrosoft’s Mobile Platforms Group • Mobile Platforms and Tablet PC Business Development tpc_bizd@microsoft.com • Mobile Platforms and Tablet PC Support http://register.microsoft.com/contactus30/contactus.asp?domain=windows • Tablet PC Website http://www.microsoft.com/windowsxp/tabletpc

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