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DIRECTV MDU. Leading Edge T echnology. What is the DirecTV MDU?. Multiple Dwelling Units. WHY DIRECTV AND WHY NOW?. DirecTV (Public, Nasdaq: DTV) currently 19.2 million subscribers. DirecTV’s reported gross revenues for last year exceeded $17 Billion.
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DIRECTV MDU Leading Edge Technology
What is the DirecTV MDU? Multiple Dwelling Units
WHY DIRECTV AND WHY NOW? • DirecTV (Public, Nasdaq: DTV) currently 19.2 million subscribers. • DirecTV’s reported gross revenues for last year exceeded $17 Billion. • DirecTV’s projected growth is to 50 million subscribers within the current decade. • DirecTV has $6 Billion in cash reserves to increase market share. • By 2019 there will be an estimate of 240 million subscribers through satellite pay-TV. • F.C.C. RULING is the cable industry no longer holds a monopoly on the connected property. This means that the existing cable contracts are no longer legally exclusive even if the language “EXCLUSIVE” IS LISTED.
DIRECTV TECHNOLOGY ~DIRECTV offers a variety of technical solutions to meet the needs of today’s multi-family home. ~Both solutions provide access to all of DIRECTV’s programming and services including DVR & HD. DIRECTV MFH2…REASONS FOR CHOOSING MFH2 ~ Offers all DIRECTV programming and services using single-wire technology. ~Ideal for properties of all sizes (new construction or existing). ~ Can be implemented all at once or one unit at a time. ~ Can use existing coaxial cabling to each resident’s unit. ~ Supports all current and planned DIRECTV programming, including Ka-band HD. ~ Integrates with high-speed data services, allowing property owners to bundle services at reduced cost.
DIRECTV DIGITAL BULK ~Property owner elects to provide DirecTV programming to all tenants. ~Property owner is billed for bulk service at a reduced price (55% off Retail) providing an opportunity to profit residually. Easy to install, easy to maintain ~ One centralized dish serves your entire building or complex. ~ Installation and on-going support from your authorized DIRECTV dealer. ~Must have at least 16 units to qualify for program
DIRECT TO HOME • Property owner elects to keep existing agreement in place with a cable provider and is willing to grant DIRECTV EXCLUSIVE MARKETING RIGHTS within the building. • Tenant pays their own bill and is offered the normal national rates. Easy to install, easy to maintain • ~ One centralized dish serves your entire building or complex. • ~ Installation and on-going support from your authorized DIRECTV dealer. • Property owner receives 2% profit on tenant month bills
TENANT BENEFITS Great bulk rates and customized choices • Reduced package prices for your residents. • Programming choices you can tailor to your community. • Over 265 available channels, including local stations. • The most national channels available in HD3. • No CREDIT CHECK Your residents want DIRECTV • 100% digital picture and sound on every channel. • Over 265 available channels, including local stations. • The most national channels available in HD3. • Available digital video recorder (DVR) services. • More live sports in HD4. • Exclusive sports, live concerts, events and family and faith-based programming.
Property Owner Benefits • 1. PROTECT YOUR INVESTMENT • A single dish antenna per building • No more multiple installations • Infrastructure maintenance and warranty* for your property • 2. KEEP YOUR PROPERTY CLEAN AND BEAUTIFUL • No more satellite dishes on balconies • One time professional installation • Existing DirecTV customers are moved to master antenna • 3. ATTRACT MORE RESIDENTS TO YOUR PROPERTY • Access to satellite TV is the 3rd most important issue for people under 35 • Place your property a step above the competition. • 4. INCREASE REVENUES AT YOUR PROPERTY • Add a premium to the low bulk price and still save your tenants money
HOW IT WORKS • ~ A single dish can serve each building or property. • ~ Each MFH2 8-channel Single Wire Multi-switch (SWiM) distributes the signal to multiple residential units. • ~ A single cable into each unit can support all DIRECTV receivers. • ~ Low-cost splitters distribute the signal via cables to each receiver within the unit. • ~INTEGRATION WITH OTHER SERVICES • ~High-speed data integration allows double-play and triple-play bundling of voice/data services, including broadband Internet access.
DigitalBulk Pricing Property owner chooses and is billed for base package • Family $9.99 month per unit over 50 channels • Choice $19.99 month per unit over 150 channels • Choice Xtra$28.99 month per unit over 210 channels Bulk add-ons • DVR Service $3.00 month per unit • HD Service $5.00 month per unit • Premium movie channels $6.60 month per unit $$$
Resident Upgrades • Each resident is set up with an account number and are billed individually for upgrades. One standard receiver is provided to each resident . Residents may upgrade their equipment and programming • HD • DVR • Additional rooms • Channel package • Premium channels • We will provide residents with upgrade choices and pricing.
I’m Ready What Next? Getting started: • Complete the property ID request form • Schedule a conference call with our EXPERT • Complete the Right Of Entry (ROE) agreement • We receive the property ID (approximately 2-3 days) installations and activations will begin at that time We will need to acquire the following: • Names addresses and phone numbers of all tenants • Pictures and layout of property for design and installation • Form of payment used for monthly billing
THANK YOU! WE LOOK FORWARD TO WORKING WITH YOU!