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Presentation by: Ayah Odeh, Nate White, Chase D e Vonde, Robert Rhodes

Presentation by: Ayah Odeh, Nate White, Chase D e Vonde, Robert Rhodes. Background Information Stock price- KO $40.39 Licenses and markets more than 500 non-alcoholic beverage brands #5 most valuable global brands with a net worth of $78.4 billion

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Presentation by: Ayah Odeh, Nate White, Chase D e Vonde, Robert Rhodes

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  1. Presentation by: Ayah Odeh, Nate White, Chase DeVonde, Robert Rhodes

  2. Background Information • Stock price- KO $40.39 • Licenses and markets more than 500 non-alcoholic beverage brands • #5 most valuable global brands with a net worth of $78.4 billion • Introduced in the 1892s as a patented medicine • Main Competitors- Pepsi, DANNON, and Nestle

  3. Mission “Refresh the world, to inspire moments of optimism and happiness and to create value and make a difference”

  4. Competitive Strategy • Globalization • Markets to over 200 countries (#1 provider of sparkling beverages, juices, coffee, and tea- 3,500 types of products) • Diversification • Manufacture a wide variety of products • Increasing demand for smoothies • Energy Drink market potential • Differentiation • Hedge against market changes

  5. Stakeholders • Suppliers • Bottlers • Partners • Shareholders • Government • Employees • Repeat Customers

  6. Three Forces • Political • Taxes • Sugar restriction • Legal Environment • Local government regulations (Ex. New York Mayor) • Social • Controversial ingredients in soft drinks (Aspertaine)

  7. Current Trends • Raise in US obesity • 127thanniversary advertising vow to fight obesity • Packaging changes ( labeling changes) • Health conscience consumers increasing • Introducing healthy beverages (vitamin water, Dasani water) • Acquisition of Innocent Drinks • Low calorie options • Energy drink consumption • Introduced “Full Throttle”

  8. Exercise

  9. Resources and Capabilities Resources • Technological- Freestyle machine • Band Identity/ Marketing strategies • Human • Financial Capabilities • Innovation • Commitment 20/20 plan

  10. SWOT Strengths • Market share in the United States & Western Europe • Robust cash flow • Brand recognition/ Marketing Weaknesses • High debt • Preconceived opinions about the Coke brand (unhealthy drinks)

  11. Opportunities • Healthy drink market • Energy drink market Threats • Water scarcity • Government regulation

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