Presentation to The 8 th Annual Localization and Industry Showcase

1. Presentation to The 8th Annual Localization and Industry Showcase Challenges and Solutions for Managing Projects in China November 19, 2003

2. 8th Annual Localization Conference and Industry Showcase Presentation Overview • What I’m NOT going to do today: • Will NOT focus on Simplified Chinese localization, or Asian languages • What I will talk about: • Discuss benefits of utilizing this center to perform internationalization and localization services for all locales, including non-Asian languages • Share our experiences with establishing a China-based globalization development center • Topics covered: • Introduction to Symbio • Why China? • China-based Globalization Best Practices

3. Introduction to Symbio Product Development Software & Technology QA & Testing Financial Services Globalization System Implementation Telecom & Mobile Maintenance Media & Content Tech Support Symbio is an engineering-oriented globalization services provider • Founded in 1994 • IBM product development heritage • Number of employees: 280+ • US – 6 offices • International – 6 offices • Development Centers – 5 labs • Number of clients: 200+ • Over 1,000 projects • 100% reference-able track record • 90% annual repeat business • Privately-owned by management and employees • Organic growth funded entirely by operations • Subsidiaries registered for IPOs in Tokyo, Hong Kong and Taiwan Symbio’s Business Model A full lifecycle partner for all your development outsourcing needs

4. Introduction to Symbio Symbio’s Worldwide Presence United States: Boston Charlotte Los Angeles Seattle (Lab) Silicon Valley Washington DC International: Beijing (Lab) Ho Chi Minh City Taipei West (Lab) Taipei East (Lab) Taipei South (Lab) Tokyo Our global presence helps us serve the world’s leading companies

5. 8th Annual Localization Conference and Industry Showcase Topics Covered • Introduction to Symbio • Why China? • China-based Globalization Best Practices

6. Why China? NOTEWORTHY FACT: A Chinese University won last year’s world championship in computer programming In US-based Association of Computing Machinery’s (ACM) 2002 International Collegiate Programming Competition (ICPC) held in Hawaii, Shanghai’s Jiao Tung University took the #1 spot, followed by Tsinghua University in #4 and Fudan University in #7. Only 3 Asian universities made it into the top 10, all from China. China possesses unique technical skills for globalization • China is quickly becoming a center for internationalization • China-trained engineers natively code for double-byte software requirements • Faster learning curve to pick-up I18N and Unicode engineering • China has a large, growing pool of software engineers • China granted 465,000 engineering degrees last year, comparable to the number of graduates in US • Consistently ranked amongst the world’s top universities

7. Why China? Source: World Bank, Wall Street Journal China’s infrastructure is quickly becoming one the world’s best • China’s Internet infrastructure is wired with fiber • New developments are wired with fiber optic “last mile” connections • Highest growth in telecom in the world • Fixed line costs are rapidly decreasing • However, wireless telecom is becoming the primary standard

8. Why China? China maintains a comparative cost advantage • On average, China’s salaries are below that of other major offshore development centers Source: Economist, CCW Research, 3J Research

9. Why China? China’s fast-growing domestic market creates revenue opportunities • China’s IT industry is becoming one of the largest in the world • China already leads PC sales growth and volume in Asia, and will become the second largest market in the world by 2006 • China will become Intel’s largest customer this year • Sending work to China is a “two-way street” • Not only leverage operational benefits, but also an investment to grow China-based business opportunities • Companies are building China-based teams to ramp-up in-country product development and support capabilities • “Made in China” government initiative

10. 8th Annual Localization Conference and Industry Showcase Topics Covered • Introduction to Symbio • Why China? • China-based Globalization Best Practices

11. Best Practices Globalization Core Development Planning Analysis Internationalization Engineering I18N Testing L10N Testing L10N • L10N Project Management • L10N Engineering and Support • Desktop Publishing • L10N Functionality Testing • Language Verification Testing (LVT) for Asian Locales • Script-Based LVT • Build Engineering • Program Management • Internationalization • Double-byte Enablement • Unicode Development • I18N Testing • Localizability Testing • Pseudo-Localization Work Well-Suited for China Refine the globalization project scope for language requirements

12. Best Practices Cost Reduction Delivery Acceleration Business Drivers Process Risk Mitigation / Project Dispersion Team Flexibility Technology People Identify the critical business drivers at outset of the engagement

13. Best Practices Module/Object-Based Site A Site B t = 0 delivery Phase-Based Site A Most Typical Site B Integrated Site A Site B Process Technology People Follow-the-Sun Site A Site B There are a number of delivery models that can be utilized for China Cost Risk Mitigation Primary Business Driver Flexibility Delivery Acceleration

14. Best Practices • Ongoing project operations • Personnel issues • Project performance • Level of service management Project Management Processes Asset Management Processes • Release management • Configuration management • Security: physical, individual, logical • Environment integrity • System testing • Acceptance testing • Production turnover Production Management Processes Process Management Oversight Processes • Audit and review project performance • Escalation processes Technology People Continuous Improvement Processes • Project operations improvement • Continuous process improvement • Industry standard QA & process compliance Methodologies and processes checklist

15. Best Practices Process Technology People Infrastructure is the most basic technology requirement • Work with partners who are in new facilities • Check to see if they actually pay rent • High bandwidth connections at all sites • Private internal networks • VPNs • Establish consistent hardware and software platforms • Lots of Linux; fewer for other flavors of Unix • Redundancy is key, best if global

16. Best Practices Process Technology People Collaborative technologies need to be “just there” for China-based teams • Most Chinese teams are well-trained in collaboration tools • Key objectives: • Communication • Team memory and knowledge center • Provide 360 degree views • Community Time Synchronous Asynchronous • Video conferencing • Audio conference • Chat/instant messenger • E-whiteboard • Virtual reality meeting • Email • Voicemail • Groupware • Calendar/schedule • Discussion lists Different Place • Meetingware Same Source: Erran Carmel. Global Software Teams: Collaborating Across Borders and Time Zones, Upper Saddle River, NJ: Prentice Hall, 1999

17. Best Practices Powered by Remedy ARS Symbio Avatar Systems Development Methodologies Collaborative Technologies • Design Chain Control • Process Monitoring • Escalation Management • Impact Analysis • Version Control • Project Management • Project Delivery • Asset Management • Production Control • Continuous Improvement Well- Managed Projects • Bug Tracking (SymTrack) • Programming Tools • Knowledge Base (SymBase) • Analysis Tools • Resource Management • Project Staffing • Resource Training Management Methodologies Project Tools Role-Based Digital Cockpits Client View Project Team Project Office Symbio’s Avatar System

18. Best Practices Process Technology People Symbio’s Avatar System

19. Best Practices Executive Management Internationalization Methodology China Lab Global Teams Localization Individual Roles: Project Manager Program Manager Product Specialist Committees: Project Management Technical Oversight Project Process Technology & Support Process Technology People Translation Teams Project Office QA & Testing Technical Writing Project Team Design

20. Best Practices Process Technology People Teams need to be conditioned for cultural and distance issues • Think in “shifts”, not time zones • Formalized communication protocols need to be in place for Chinese team to follow • Avoid consensus-based decision-making

21. Best Practices Process Technology People Creating a common team culture requires active socialization with Chinese teams • Maintain small, intimate teams • Make Chinese team feel a part of your team • Encourage lateral communications • It’s ok to get “personal” • Avoid geopolitical discussions • Foster an atmosphere where shared rituals, stories, symbols and language can emerge • Encourage “war stories” • Encourage informal communication • Allow discussions to go “off the beaten path” – to a degree

22. 8th Annual Localization Conference and Industry Showcase Thank you. Any questions? Contact information: Eddie Fong President & Chief Strategy Officer Email: efong@symbio-group.com URL: www.symbio-group.com