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2014 Sponsorship Proposal

2014 Sponsorship Proposal. July 30- August 3, 2014 Tulsa, Oklahoma at. Do not copy, duplicate or distribute without prior written consent.

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2014 Sponsorship Proposal

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  1. 2014 Sponsorship Proposal July 30- August 3, 2014 Tulsa, Oklahoma at Do not copy, duplicate or distribute without prior written consent

  2. Background and Profile…………………………………………………. Page 3Location History……………………………………………………………. Page 4Overview/Summary……………………………………………………… Page 5Demographics ……………………………………………………………… Page 6Digital – By The Numbers……………………………………………… Page 8Motorcycle Stats …………………………………………………………… Page 9Sponsorship Benefits ………………………………………………….. Page 10Platinum Sponsorship ………………………………………………… Page 12Entertainment/Celebrity Sponsor ………………………….……….. Page 13Racing Programs sponsor ………………………………….……….. Page 14Gold Sponsorship ……………………………………………………….. Page 15Silver Sponsorship ………….………………………………………….. Page 16Bronze Sponsorship ……………………………………….………….. Page 17Workshop Sponsor …………………………………………………….. Page 18Bike show/Awards Sponsor ……………………………………….. Page 19Roundup Kids Sponsor …………………………………………….. Page 20Charitable Programs Sponsor …………………………………….. Page 21Interest/Return Form …….………………………………………….. Page 23Souvenir Program Book Advertising Form…………………….. Page 24Key Contacts ………………….………………………………………….. Page 25 Contents TopicPage

  3. Established in Kansas City, MO in 1977 by a group of African American motorcycle clubs, the National Bikers Roundup (Roundup) is governed by bylaws created by the Motorcycle Clubs that attend. Roundup is a prominent annual “reunion-type” event among the multicultural motorcycle riding community. Eagerly anticipated by more than 1,000 motorcycle riding clubs (15-30K attendees) that attend each year, Roundup is viewed as the largest camping motorcycle rally in the country. The location changes each year and returns every 10th year to Kansas City, MO. Background and Profile Background Profile • Roundup is a family-friendly multicultural motorcycle event with an accent on participation. It is viewed as the “must attend” motorcycle event of the year. Roundup events and activities serve to unite the motorcycle community, celebrate accomplishments and rejoice in fellowship and camaraderie among the motorcycle riding community. • Roundup has an outstanding record of generating favorable economic impact and in combating hunger with its annual charitable giving programs that benefit local food banks.

  4. Host Locations Over the Years

  5. Overview/Summary • Roundup is… • A four (4) day family-friendly motorcycle event held each year, during the first full weekend in August. • A richly diverse event filled with camping, exhibits, vendors, stunt shows, racing, contest, headline entertainment, education & safety workshops, special programs and a host of other motorcycle-related experiences. • Motorcycles, motorcyclists, motorsports enthusiasts, families and friends (also known as RoundupNation). • A “must attend” multicultural event where participants travel from points across the country each year. • Dates: Wednesday, July 31 – August 3, 2014 • Format: Camping Rally (captured audience opportunities) • Location: Osage Casino Tulsa Raceway Park, Tulsa, Oklahoma • Attendees: Motorcyclists, Motorcycle/Powersports Enthusiasts from across the US • Reach: National scope with localized activation. • Costs: Average $30.00 per person; Children under 12 free

  6. DEMOGRAPHICS • Market Reach • National Scope with localized activation. Multicultural motorcycle consumer event attracting motorcyclists and power sports enthusiasts from throughout country. • Average Annual On-Site Attendance: 18-35,000 • Extended Audience Reach: Approximately 30-50,000 • Media • Media coverage promoting the event includes radio, newspaper, website, street teams, word of mouth, press releases and social media. • Audience: • Attendees travel to Roundup from across the country. Many ride their motorcycles while others trailer their motorcycles and ride once at the event. • Some drive or rent motor homes, while others stay in local hotels or bring camping equipment and stay on the grounds throughout the event. • Attendees ride primarily cruisers, touring bikes, and some make the cross-country trek on their sport bikes.

  7. Demographics

  8. Digital – By The Numbers Email Campaigns • 3K unique opt-in subscribers • Average 67% open rate • Subscriber geographic locations • USA • Japan • Afghanistan • India • Italy

  9. Motorcycle Stats

  10. Sponsorship Benefits Why Sponsor Roundup? • Roundup provides an excellent opportunity for your company to: • Establish brand awareness, consideration and loyalty with a highly targeted multicultural consumer market. • Test, sample or introduce your products to an influential consumer market. • Execute unique, experiential lifestyle marketing programs. • Gain access to invaluable insight and information to improve customer option, sales, market share. • Access special program platforms to deliver key organizational messages or in-service learning sessions. • Connect with motorcycle consumers during Sturgis pre-rally days without cluttered advertising messages and competition.

  11. Sponsorship Packages Roundup Sponsor Levels • Platinum Sponsor (1 available) $50,000 • Entertainment/Celebrity Sponsor $25,000 • Racing Programs Sponsor (4 levels available) $6-$15,000 • Gold Sponsor $15,000 • Silver Sponsor $10,000 • Bronze Sponsor $ 5,000 Roundup Special Program Sponsors • Workshop Sponsor $ 3,500 • Awards Sponsor $ 2,500 • RoundupKids $ 1,500 • Contributing Sponsor $ 1,000 • In Kind/Product Sponsor • Charitable Programs/Food Bank **Customizable Package Options available

  12. Platinum Sponsor – Main Stage Naming Rights One (1) Available ENTITLEMENTS • Platinum Sponsor listing & Main Stage naming rights • Category Exclusivity • Platinum Sponsor recognition and full page ad in the official Roundup souvenir program book • Platinum Sponsor branding, exposure and signage in relevant areas throughout event including concerts and special events • Speaking opportunity during main stage events • Photo Opportunity with featured entertainment • Escorted introductions with select influencers for interviews, etc. • Opportunity to conduct fashion show or other activity on main stage for enhanced exposure • Use of Roundup marks & logos • VIP credentials • Exposure on National Bikers Roundup website and Facebook page • Exposure on printed flyers and promotional material specific to the event • Opportunity to offer an online/in store offer from the Roundup Facebook page • Targeted message included in Roundup newsletter emailed by NBR to member database • On-site booth space for • Customer product demonstration & sampling • On-site product display rights • On-Site booth area photography rights • Host On-Site hospitality • Merchandising/Promotional Giveaway

  13. Entertainment/Celebrity Sponsor ENTITLEMENTS • Entertainment Sponsor level listing • Entertainment recognition and full page ad in the official Roundup souvenir program book • Sponsor branding, exposure and signage on main stage • Speaking opportunity • VIP credentials & Backstage Access • Photo opportunity with featured entertainment • Use of Roundup marks & logos • VIP credentials • Escorted introductions with select influencers for interviews, etc. • Opportunity to conduct fashion show or other activity on main stage for enhanced exposure • Exposure on National Bikers Roundup website and Facebook page • Exposure on printed flyers and promotional material specific to the event • Opportunity to offer an online/in store offer from the Roundup Facebook page • Targeted message included in Roundup newsletter emailed by NBR to member database • On-site booth space for • Customer product demonstration & sampling • On-site product display rights • On-Site booth area photography rights • Host On-Site hospitality • Merchandising/Promotional Giveaway

  14. Racing Programs Sponsor Four (4) Pricing Package Options Available Entitlements • On-site visibility with promotion table and signage • Ability to sample products and distribute collateral or promotional items • Signage, banners and logo exposure at event (i.e., tower, main gate) • Speaking opportunity at event • Daily public address announcements during event • Sponsored Racing Lane • Race Class W/Business on Trophy • Racing Programs Sponsor recognition and ½ page ad in the official Roundup souvenir program book • Special recognition on all advertisements, website, flyers, Facebook and Twitter • VIP credentials

  15. Gold Sponsor ENTITLEMENTS • Gold Sponsor level listing • Gold Sponsor recognition and ½ page ad in the Official Roundup souvenir program book • Gold Sponsor branding, exposure and signage in vendor area and special programs • Use of Roundup marks & logos • Exposure on National Bikers Roundup website and Facebook page via flyers and promotions specific to the event • VIP credentials • On-site booth space for • Customer product demonstration & sapling • On-site product display rights • On-Site booth area photography rights • Host On-Site hospitality • Merchandising/Promotional Giveaway

  16. Silver Sponsor ENTITLEMENTS • Silver Sponsor level listing • Silver Sponsor recognition and ½ page in the official Roundup souvenir program book • Silver Sponsor branding, exposure and signage in vendor area and special programs • Use of Roundup marks & logos • Exposure on National Bikers Roundup website and Facebook page • VIP credentials • Recognition in the official Souvenir program book. • On-site booth space for • Customer product demonstration & sampling • On-site product display rights • On-site booth area photography rights • Host on-site hospitality • Merchandising/promotional giveaway

  17. Bronze Sponsor ENTITLEMENTS • Bronze Sponsor listing • Bronze Sponsor recognition and ¼ page in the official Roundup souvenir program book • Bronze Sponsor branding, exposure and signage in vendor area and special programs • Exposure on National Bikers Roundup website and Facebook page • Use of Roundup marks & logos • VIP credentials • Recognition in the official Souvenir program book. • On-site booth space for • Customer product demonstration & sampling • On-site product display rights • On-site booth area photography rights • Host on-site hospitality • Merchandising/promotional giveaway

  18. SPECIAL PROGRAMS: Sister/Brother Workshop Series Sister to Sister, it’s a woman thang! began as an educational workshop and training series conducted by national speakers designed for women attending Roundup. Because of demand by men, in 2014 the workshop series will be expanded to include our Roundup male attendees too! The workshops attracts motorcyclists and enthusiasts, 30+ with disposable income and interested in issues important to those who ride motorcycles. Frequent topics include: • Breast Cancer Awareness • Writing Sponsorship Proposals for Success • Domestic Violence Help and Prevention • Organ Donor Awareness • Insurance Essentials • Motorcycle Safety and Riding Tips • Health and Beauty Essentials • Physical Fitness & Healthy Living • DWI/DUI ....and much more! Entitlements • Signage and logo exposure at event • On-site visibility with promotion table or signage • Ability to distribute collateral or promotional items • Speaking opportunity at event • Exposure on website and Facebook • Workshop Sponsor recognition and ¼ page in the official Roundup souvenir program book • Special recognition on all advertisements, website, flyers, Facebook and Twitter • VIP credentials

  19. SPECIAL PROGRAMS: Bike Show & Awards As is the custom in the motorcycle community, “best in class” honors are awarded each year to Roundup attendees in coveted awards categories. Frequent award categories include: • Bike Show - Best Motorcycle, Best Cruiser, Best Sport Bike, etc. • Trophy Events - Bike Games, Largest Attending Club, Longest Distant Rider, Oldest Rider, Youngest Rider Entitlements • Signage and logo exposure at event • On-site visibility with promotion table or signage • Ability to distribute collateral or promotional items • VIP credentials • Special recognition on all advertisements, website, flyers, Facebook and Twitter • Speaking opportunity at event • Bike Show/Awards Sponsor recognition and ¼ page in the official Roundup souvenir program book

  20. SPECIAL PROGRAMS: RoundupKids Roundup is a family friendly event. Viewed by many as their annual motorcycle “Family Reunion.” Each year, hosts special events, games and activities specifically for the children. Entitlements • Signage and logo exposure at event • On-site visibility with promotion table or signage • Ability to distribute collateral or promotional items • RoundupKids Sponsor recognition and ¼ page in the official Roundup souvenir program book • Special recognition on all advertisements, website, flyers, Facebook and Twitter • VIP credentials

  21. SPECIAL PROGRAMS: Charitable/Community Giving Program The National Bikers Roundup & God’s Wheels, Inc., a 501c3 motorcycle ministry, has partnered on charitable giving programs at Roundup since 1988. Roundup partners with food banks in local communities where the event is held to distribute the donations. Roundup attendees compete each year for the coveted ISIS Award (named in honor of fallen motorcyclist, Dr. Yvonne Palmer) by donating cash and nonperishable food during the event. Along The ISIS Award is presented in a big check ceremony during the main act performance. Food Drive History In addition to favorable economic impact, Roundup has provided local communities in host cities over 150,000 meals through donations and canned goods collected by attendees of NBR. Entitlements • Signage and logo exposure at event • On-site visibility with promotion table or signage • Ability to distribute collateral or promotional items • Charitable Sponsor recognition and ¼ page in the official Roundup souvenir program book • Special recognition on all advertisements, website, flyers, Facebook and Twitter • VIP credentials

  22. OTHER SPONSORSHIP OPPORTUNITIES CONTRIBUTING SPONSOR Entitlements • On-site booth space • On-site product display rights • On-site sales rights • Merchandising/Promotional Giveaway • Exposure on National Bikers Roundup and the host committee website IN KIND/PRODUCT SPONSOR Entitlements • Merchandising and promotional items within VIP gift bags (50/day) and/or daily raffles • On-site Merchandising/Promotional Giveaway • VIP credentials

  23. Sponsorship Form Thank you for your consideration in sponsorship of the 37th Annual National Bikers Roundup, at Osage Casino Tulsa Raceway Park on July 30-August 3, 2014 in Tulsa, Oklahoma. Please indicate your sponsorship level below and return this form to: PO Box 270849, Kansas City, MO 64127 or fax to 816.231.2625 Event SponsorshipCosts • Platinum Sponsor $50,000 • Gold Sponsor $15,000 • Silver Sponsor $10,000 • Bronze Sponsor $ 5,000 • Racing Sponsor A $15,000 • Racing Sponsor B $10,000 • Racing Sponsor C $ 8,000 • Racing Sponsor D $ 6,000 Special ProgramsCosts • Entertainment Sponsor $15,000 • Workshop Sponsor $3,500 • Awards Sponsor $2,500 • RoundupKids $2,500 • Contributing Sponsor $1,000 • Product Sponsor ________________ • In Kind Sponsor ________________ Company _______________________________ Contact: _______________________________ Address ______________________________ City/State/Zip________________________________ Phone ________________ Fax __________________ E-mail __________________________________ Make checks payable to: National Bikers Roundup

  24. 2014 Souvenir Program Booklet Advertising Form Thank you for considering advertising in the 2014 National Bikers Roundup Souvenir Program Booklet. Your advertising support gives your business local and national exposure to the 15,000 – 30,000 motorcycle enthusiasts, families and friends coming to Tulsa for 37th Annual National Bikers Roundup, July 30 - August 3, 2014 at Osage Casino Tulsa Raceway Park. • Ad Size Costs • 1. Business Card $ 75.00 • 2 Tear Out Coupon $125.00  • 3. ¼ Page $ 250.00  • 4. ½ Page $ 500.00  • 5. Full Page $ 1,000.00 Business Name ______________________________________ Address ___________________________________________________ City __________________________________________________ State_________________________ Zip_____________________ Phone _______________________________ Fax__________________________ E-mail ____________________________________ Signature __________________________________________________________________________ Date _______________________  Printed Name__________________________________ Representative/Title _________________________________________________ Please complete this form and return it with your check or money order made payable to: National Bikers Roundup, P.O. Box 270849, Kansas City, MO 64127 Email your electronic form, camera ready PDF, JPEG, TIFF or EPS format to: nbrhq@yahoo.com)

  25. CONTACTS Carla Adams NBR HeadquartersP.O. Box 270849Kansas City, MO 64127Phone: 816.483.0304Fax: 816.231.2625 Lynn Austin C/O NBR Email: info@cultural-nuances.com

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