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Source: AdAge MarketFinder, by Household Income 2008 vs. 2009

The New Wave of Affluence Who is living the rich life in 2011, and who is poised to attain wealth?. Disappearing Mass Affluent. Change in number of households 2008-2009. Source: AdAge MarketFinder, by Household Income 2008 vs. 2009. The New Wave of Affluence

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Source: AdAge MarketFinder, by Household Income 2008 vs. 2009

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  1. The New Wave of Affluence Who is living the rich life in 2011, and who is poised to attain wealth? Disappearing Mass Affluent Change in number of households 2008-2009 Source: AdAge MarketFinder, by Household Income 2008 vs. 2009

  2. The New Wave of Affluence Who is living the rich life in 2011, and who is poised to attain wealth? Where the high-income households are Green=highest concentration of high-income homes; red= lowest. Percent of high-income homes relative to national average:

  3. PERCENT OF TOTAL “AFFLUENT” (HHI $100-199K) (HHI $100-199K) (HHI $200-499K) (HHI $500-999K) (HHI $1 Million+) The New Wave of Affluence Who is living the rich life in 2011, and who is poised to attain wealth? Tiers of Affluence With a projected 44 million Americans with an annual income over $100,000, Digitas identified five tiers: Projected Population 30,107,000Gen X (Age: 35-44):8,949,000Boomers (Age: 45-64): 17,940,000 Source: based on Mendelsohn Affluent Survey Data; Heads of house 18+, HHI $100,000

  4. The New Wave of Affluence Who is living the rich life in 2011, and who is poised to attain wealth? Tiers of affluence by region NORTHEAST: Aspiring 22% (103)Emerging 15% (72)Affluent 23% (106)Wealthy 27% (127)Rich 27% (127) Digitas identified five lifestyle segments among U.S. households earning more than $100,000 annually. Here’s where to find them. MIDWEST:Aspiring 21% (102)Emerging 26% (125)Affluent 16% (80)Wealthy 15% (72)Rich 14% (68) SOUTH:Aspiring 32% (99)Emerging 34% (104)Affluent 33% (101)Wealthy 32% (100)Rich 32% (99) WEST:Aspiring 25% (98)Emerging 25% (98)Affluent 28% (109)Wealthy 26% (100)Rich 27% (104) Source: 2010 Mendelsohn Affluent Survey data

  5. The New Wave of Affluence Who is living the rich life in 2011, and who is poised to attain wealth? WEB: Oprah AARP National Geographic HallmarkPRINT: AARP Smithsonian Midwest Living Entertainment WeeklyCABLE TV: Hallmark AMC Lifetime CNN’s Headline News Source: Interpreted data from Mendelsohn Affluent Survey 2010

  6. The New Wave of Affluence Who is living the rich life in 2011, and who is poised to attain wealth? WEB: Facebook iTunes Disney HuluPRINT: Shape Men’s Health Cosmopolitan Entertainment WeeklyCABLE TV: Disney Nickelodeon VH1 ABC Family Source: Interpreted data from Mendelsohn Affluent Survey 2010

  7. The New Wave of Affluence Who is living the rich life in 2011, and who is poised to attain wealth? WEB: Gawker Mint Amazon FacebookPRINT: Us Weekly Cosmopolitan ESPN WiredCABLE TV: Comedy Central MTV FX Source: Interpreted data from Mendelsohn Affluent Survey 2010

  8. The New Wave of Affluence Who is living the rich life in 2011, and who is poised to attain wealth? WEB: Expedia ESPN CNN LinkedInPRINT:National Geographic Time Wall Street Journal Bon AppetitCABLE TV:Tennis Channel HBO Bloomberg Showtime Sources: Interpreted data from Mendelsohn Affluent Survey 2010

  9. The New Wave of Affluence Who is living the rich life in 2011, and who is poised to attain wealth? WEB: LinkedIn Delta Wall Street Journal NetflixPRINT: Wall Street Journal New York Times Travel + Leisure Southern LivingCABLE TV:CNN ESPN HBO CNBC Sources: Interpreted data from Mendelsohn Affluent Survey 2010

  10. The New Wave of Affluence Who is living the rich life in 2011, and who is poised to attain wealth? WEB: Netflix Epicurious Wall Street Journal Financial TimesPRINT: Wall Street Journal New York Times Economist Vanity FairCABLE TV:CNN CNBC BBC HBO Sources: Interpreted data from Mendelsohn Affluent Survey 2010

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