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Sustainability and industrial design in Finland: barriers and future prospects

Sustainability and industrial design in Finland: barriers and future prospects. Pekka Murto (MA) Aalto University School of Art and Design Design Research pekka.murto@aalto.fi. Introduction Barriers Future prospects. Agenda. 1 INTRODUCTION.

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Sustainability and industrial design in Finland: barriers and future prospects

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  1. Sustainability and industrial design in Finland: barriers and futureprospects Pekka Murto (MA) Aalto University School of Art and Design Design Research pekka.murto@aalto.fi

  2. Introduction Barriers Futureprospects Agenda

  3. 1 INTRODUCTION

  4. ”There are professions more harmful than industrial design but only a few of them”

  5. Sustainability considerations present within industrial design ever since the formalization of the profession • Early phases of product development are decisive • However, sustainability (especially environmental) has remained as a competence area of the future (Lehtinen 1995; Charter & Tischner 2001; Lewis et al. 2001; Shedroff 2009) Introduction

  6. Aspiration towards: • Greater influence • Alignment with market and industry • Rationalization • Why hasn’t sustainable design institutionalized? (Valtonen 2007)

  7. 2 BARRIERS

  8. Interviews with 8 designers • Mainly designers working in agencies • Analyzed with the help of Barley & Tolbert sequential model of institutionalization (1997) Barriers

  9. Sustainability not very visible in design briefs • Skepticism towards sustainability in briefs • Tied to specific actors and conditions Lack of push

  10. Topics related to costs, product quality, look and feel of products Sustainability and political activism of the 1960’s Problem of image

  11. Tools have not been able to reduce uncertainty of sustainability • Quantifying and rationalizing is necessary • Cf. ergonmics Methodological issues

  12. 3 FUTURE PROSPECTS

  13. Future challenges based on three scenarios Future prospects • Sustainable Failure • Sustainability does not become a priority in society • Loose legislation • Uncertainty of sustainability • Clean Technology • Rapid development and diffusion of clean technologies (energy) • Climate-focused • Rising complacency • Aware Consumers • Ecological problems and hazards change consumer priorities • Activism & NGO’s • Sustainability must show

  14. How to value and communicate sustainability? • Avoiding liabilities • Fighting complacency • Transparency • Polishing the image of sustainable design • Political independency • Product aesthetics? • Methodological development • Easy-to-use, dependable & robust tools methods • Foresight • Human factors of sustainability Future prospects

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