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August 21, 2006 Presented by: Randy Graf & Lisa Knight

Presented to:. August 21, 2006 Presented by: Randy Graf & Lisa Knight. Why newspaper advertising?. OPT-IN MEDIUM in an OPT-OUT WORLD. Newspaper is a destination , NOT a distraction. 77% of adults (18+) in the top 50 markets read newspapers each week.

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August 21, 2006 Presented by: Randy Graf & Lisa Knight

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  1. Presented to: August 21, 2006 Presented by: Randy Graf & Lisa Knight

  2. Why newspaper advertising? OPT-IN MEDIUM in an OPT-OUT WORLD. • Newspaper is a destination, NOT a distraction. • 77% of adults (18+) in the top 50 markets read newspapers each week. • On any given Sunday, newspapers reach more people than the Super Bowl (television’s highest- rated program). • Newspapers are viewed as the MOST CREDIBLE medium (compared to TV, radio, magazines and the Internet). • Newspapers are the top source for local shopping information. 63% consult newspaper advertising before shopping. • More than 3 million Pennsylvanians make a purchase each week as a result of advertising, mostly in newspapers.

  3. ONE ORDER. ONE INVOICE. • Mission: Make newspaper buying easy. • Rep Firm vs. Mid Atlantic • Nationwide network of experts. • Integrity & communication. • Flexibility. • Ease of placement.

  4. Newspaper buying made easy… MANSI facilitates from start to finish! RESEARCH RATES ESTIMATES SPECS CONFIRMATION PLACEMENT TEAR SHEETS ONE INVOICE ONE CHECK

  5. Ask yourself these questions… Q: If I could hire an assistant with years of buying experience, but not pay them, would I do it? Q: Have I ever wished I didn’t have to reconcile tear sheets and invoices? Q: How many times have I wished one phone call could notify every paper of a revision? A:

  6. Research • Analysis of newspaper coverage for new target markets. • Demographics & trends by region • Penetration analysis by zip code, county, DMA or region • Primary, secondary & tertiary newspaper identification, including ethnic & college publications • Identify special print and online ad opportunities

  7. Tear sheets and invoices • MANSI will collect, review and forward tear sheets for all regions in a timely manner. • MANSI alleviates any need for reconciliation. The invoice will reflect initial order as quoted. • One monthly invoice per campaign will be submitted to for payment.

  8. Step by Step. MANSI works with their clients to maximize efficiency. Sample order process: One order from PGR buyer. MANSI utilizes contract rates and sends each order to newspaper. MANSI team confirms signed IO from each newspaper. MANSI tear sheet manager secures proof of publications. MANSI accounting department submits one invoice with tear sheets. PGR confirms tear sheets and cuts one check for order to MANSI. MANSI accounting department reconciles invoices from newspapers and distributes payment within 24 hours of PGR’s payment. ONE ORDER. ONE BILL. THAT EASY!

  9. Going the EXTRA mile • Contract Management • Monthly contract fulfillment reports • Page Number verification/reports • Quarterly competitive lineage reports by region • Quarterly special section calendars

  10. An advertiser’s best friend • Over 250 clients used our services in ‘05 • Nearly 40,000 insertion orders processed in 2005. • Placed $100M in 2005 • Media Buyers with more than 50 years of combined newspaper-buying experience. • Specializing in categories of Financial, Healthcare, Advocacy & Class Action.

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