APICS FLWC Marketing Plan 2005-2006

1. APICS FLWC Marketing Plan 2005-2006

2. OJECTIVES: • Increase Market Penetration by at Least 5% • Develop a consensus marketing base of target companies. Categorize by manufacturing and add new categories of distribution, process oriented, and healthcare companies. • Determine the chapter penetration of that existing market database. • Develop measurable improvement goals such as: • Target 100 new companies • Obtain 15% increase of companies joining APICS from that effort

3. OJECTIVES Continued: • Obtain 50% of the certified membership, as of the June 30, 2005 roles, in a certification maintenance workshop • Identify the number of certified members • Target these certified members for workshop attendance. • CSF – Have the workshop schedule in place by August 1st.

4. Strategies for increasing APICS awareness and participation: • Expand Outsource Agreement to Include Marketing Role. • Target companies and divide into following categories: • Closing • Marketing • New Opportunities

5. Critical Success Factors • Use of ACT Database • Web Site Enhancements • Company Coordinator Program • QMS Resources

6. 1. Act Database • Current Status • Short Term Enhancements • Field Clean up – remove unnecessary fields, and add other useful fields, such as: Badge Field, PDP Reservation Field, PDP Attendance Tab, Education Course Attendance Tab and Fields, etc. • Long Term Enhancements • Web Enabled Act Version

7. 2. Web Site Enhancements • Current Status • Short Term Enhancements • Long Term Enhancements • Web Enabled Act Version

8. 3. Company Coordinator Program • Use of Company Coordinators in support of • chapter’s goals • - Create a Histogram of Companies • Categorize Company membership into groups • Large >25 • Medium 10 – 25 • Small <10

9. 3. Company Coordinator Program (continued) • Use of Company Coordinators in support of chapter’s • goals (Continued) • 2. Target the companies with the best potential. • CSF – CC’s at the large category at the Ambassador level

10. 3. Company Coordinator Program (continued) • Use of Company Coordinators in support of chapter’s • goals (Continued) • 3. Clear Definition of Expectations • Represent APICS in their company • Education • PDP’s • Know who’s who at the Chapter & BoD • Liason

11. 3. Company Coordinator Program (continued) • Use of Company Coordinators in support of chapter’s • goals (Continued) • 3. Clear Definition of Expectations • 2. Explain Advantages of Group Site Membership vs. Professional • Responsible for coordination of CS members • Sells APICS & what it stands for

12. 3. Company Coordinator Program (continued) • Use of Company Coordinators in support of chapter’s • goals (Continued) • Clear Definition of Expectations • 3. Becomes an APICS Ambassador

13. APICS FLWC Education Plan 2005-2006

14. Education Plan-CPIM • One cycle 2-Day CPIM Review Courses. (Fridays) Possible exception is BSCM, which would still require three full days. • Three courses of 3-Hour Per week evening (8-9 weeks long) CPIM Review Courses (Mondays) • QMS Self Study eCourses

15. 2-Day CPIM Review Courses • When APICS reconfigured the program in 2000, they made all of the courses 32 hours in length. • FLWC reduced that time to 24 hours (Three-Days) • I have now taught all of the courses enough to conclude that there still is “fluff” material in the courseware and that it is feasible to deliver the courses in two-days. • I have noticed signs of a few other chapters leaning this way • Three days per month is a lot of time off for the candidates

16. Education Plan-CIRM • QMS eCourses?? CIRM status to be redefined.

17. Education Plan-Fundamentals • Two courses per year in 4 hour increments. (Need to decide times)