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Proposal For Med Ed & Marketing in the Digital Market

Proposal For Med Ed & Marketing in the Digital Market . MKTG628-1204B-01: Marketing in the Digital Age Phase 4 IP 2 Online Customer Relationship Management CTU Online Denise Parr Instructor Kelly Burning 11/26/2012. Abstract.

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Proposal For Med Ed & Marketing in the Digital Market

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  1. Proposal For Med Ed & Marketing in the Digital Market MKTG628-1204B-01: Marketing in the Digital Age Phase 4 IP 2 Online Customer Relationship Management CTU Online Denise Parr Instructor Kelly Burning 11/26/2012

  2. Abstract Medical Education Academy (Med Ed) is a privately owned health care education institution and their motto is “Quality skills with minimum bills”. President Will Learner, M. D. is proposing to strengthen his academy while reducing rising administrative expenses by joining forces with Cyber-Health College (CHC). Following is the proposal that the D-LIT team would like to introduce.

  3. Explanation of each Separate Technique

  4. Personalized Customer Interaction

  5. Customer Relationship Management (CRM)

  6. Customer Experience Management (CEM)

  7. Interactive Relationship Marketing

  8. Mass Customization

  9. Customization

  10. Proposed Plan

  11. Integrating All of the Strategic Techniques

  12. Achieve the e-Business's CRM

  13. Relationship Marketing Objectives

  14. Resources • The Economist Newspaper (2012) Combining Elements of Mass Production with those of Bespoke Tailoring Retrieved 12/23/2012 from http://www.economist.com/node/14299807 • Jones, C. (2009) Communicating in Your Customers’ Preferred Channel Retrieved 12/22/2012 from http://web.twelvehorses.com/solutions/marketing/ • Smith, S. (2012) Defining Customer Experience Management Retrieved 12/21/2012 from http://www.smithcoconsultancy.com/customer- experience-ideas/customer-experience-management/ • Strauss, J., Frost, R. (2012) E-Marketing 6th Edition Pearson Education, Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458

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